As we gear up for Expo West, we can expect to see exciting trends like personalized nutrition, biotics and ingredients such as mushrooms—but those trends may not be for the demographic that comes to mind.
Huel has "bent its mission statement" to launch Daily Greens, its first powdered supplement, which aims to fill nutritional gaps identified in competing products on the market.
Initially touted as acute performance aid, exogenous ketones and the supporting science are shifting towards opportunities for athletic recovery, a subject matter expert told NutraIngredients-USA.
The U.S. Food and Drug Administration (FDA) has renamed its Dietary Supplement Ingredient Directory and added classification categories following “some constructive stakeholder feedback”.
The industry's annual pilgrimage to Anaheim is only a couple of weeks away, so we looked at the education session to pick out the key supplements-related sessions that we’ll be adding to our agendas.
Nearly 3,500 exhibitors are scheduled to attend the Expo West natural products trade show at the Anaheim Convention Center in Anaheim, CA in less than three weeks.
The Gut Stuff, an education brand founded by sisters from the Zoe TwinsUK microbiome study cohort, is working to spread microbiome science knowledge by cutting through the noise on and offline with an ethical approach to shock factor tactics.
A significant number of women still do not perceive sports nutrition as essential for their fitness goals, a persisting misconception that The Hut Group (THG), owner of supplement brand Myprotein, is working to dispel.
Recent AI-led research identified hemp hulls as an untapped source of dietary fiber and gut-health beneficial bioactives. The finding is now opening doors for new partnerships and product developments.
Finding new markets within the sports nutrition category may be challenging in this economic climate, but experts agree there’s much to be said for diversifying the ways supplements are sold to meet broader consumer needs.
The biotics industry is undergoing a transformation, largely directed by customer reviews, proprietary and generic ingredients, synbiotics, and personalisation, according to ecommerce insights service Lumina Intelligence.
Attempts to restrict access to certain dietary supplement categories at the state-level could potentially pose the most significant threat to the industry since the passage of DSHEA, and the industry needs to unify in response, says Nutrabolt’s chief...
Gut health brands should invest in educating consumers about the influence of diet and lifestyle on microbiome health and emphasize the importance of long-term supplement use to help them achieve results, thereby ensuring customer retention.
The costly nature of microbiome testing to provide personalised recommendations means brands should ensure added value with effective translation and follow-up services to support users to reach health goals.
Belgian startup Guud has developed a support network and supplement brand focused on menstrual cycle health to help the nine out of 10 women experiencing symptoms.
The Global Organization for EPA and DHA Omega-3s (GOED) is inviting members of the industry to celebrate this year's Global Omega-3 Day on March 3 to continue the impressive uptick in awareness created this time last year.
From limited supply to the need for more consumer education, the fish oil industry is facing a number of challenges. However, there are still a lot of opportunities in and outside of the sea. This episode examines the state of the fish oil market and...
Insects are not only thought to contain at least as much protein as conventional meat, but are also more environmentally sustainable. However, their novelty on the market poses challenges in consumer acceptance. How do start-ups persuade consumers to...
U.S. microbiome health start-up Verb Biotics and Israeli computational biology company Evogene have entered a collaboration agreement to develop new probiotic strains that produce microbial metabolites with advanced properties for precision health.
A fermentation bottleneck still exists for the microbial fermentation sector, according to Swiss biotech Planetary, who is working to optimise protein and fat production with not just ‘overall infrastructure, but correct infrastructure’.
“There’s gotta be a better way to do this": A promising new platform is modernizing the formulation process by introducing an app that does all the heavy lifting.
Berlin-based supplement startup Riise is preparing to launch its personalised microgranule nutrient blends to meet individual nutritional needs and health goals, overcoming the need for multiple pills and capsules.
Boston-based health and wellness company WellWithAll has a primary mission: to create products that will positively impact specific health inequities that disproportionately affect underserved communities.
Kombucha maker Health-Ade is throwing its hat into the prebiotic soda ring again with SunSip, as consumers continue to seek out gut-health claims in the carbonated beverage category.
Probiotics can be used in a variety of products, including foods, dietary supplements and pharmaceuticals (live biotherapeutics), each of which is regulated differently. A new review explores the implications of the intended use on regulatory, product...
Researching women's health is like "opening a can of worms" but is imperative for equality in sports and nutrition, says Mariko Hill, global innovations manager at Gencor.
Chinese consumers have a huge and growing appetite for supplements and functional foods, leading many manufacturers to consider international expansion, but strict and confusing routes to market can make this an all too costly endeavour.
Los Angeles-based start-up Perelel Health recently raised $6 million in Series A funding led by Unilever Ventures, which will be used to continue to grow its portfolio of supplements targeting women’s distinct life stages.
Comet recently conducted research that revealed four biotics macro market trends that highlight major opportunities in food, beverage and supplement development for the year ahead.
The active nutrition category has a stable blueprint of trends, but consumers have fast-evolving needs so brands must focus on evolving their communication strategies to hit the right note with the modern customer.
Retail giant Holland & Barrett says that lack of consumer trust is a key barrier in the women's health category and that continuous campaigning is needed to improve awareness and education about this ‘underserved community’.
Data insights are essential when choosing the right online markets for your brand and optimising profits, tech experts from the e-commerce accelerator Pattern revealed at the GOED Exchange last week.
PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.
Norwegian fishery and biotech company Aker BioMarine announced that it has partnered with Kilyos Nutrition to introduce its Superba Krill oil ingredient to key supplement brands in Brazil.
It’s time to rethink innovation and shopper experience in women’s health as "there is not a single health benefit that doesn’t fit into the category", said Nick Morgan, founder of Nutrition Integrated, at the Biogredia by Barentz women’s health...
Microbiome-focused skincare brand Gallinée is harnessing the latest research into the skin-gut axis to combine pre-, pro- and postbiotics for an innovative approach to skin health.
Demand for polyphenol-powered weight management supplements continues to grow as consumers seek out natural, science-backed aids to activate their metabolisms, curb appetite and reduce excess fat mass.
Lawmakers in New York, California, New Jersey, Massachusetts and Maryland—the most important states for dietary supplements sales—are making moves to restrict access to certain products. This year, more states could follow suit.
A new report from personalized nutrition and health consulting company Nlumn highlights findings from the first U.S. consumer study focused specifically on personalized nutrition consumers.
The general practitioner-founded brain health supplement start-up Noggin is meeting a significant demand for sustained cognition, stress and sleep support through its unique blends of science-backed botanicals, nootropics, vitamins and minerals.
While there are huge benefits to testing and personalising omega-3 doses, this industry is being held back by a lack of consumer understanding, poor knowledge and support from healthcare professionals and policy barriers, according to speakers at this...
Relaxation, women’s health, joint health and a few new sports nutrition products round out this month’s new product launches, with many targeting multiple solutions to add on perceived value for budget-conscious consumers.
Boston-based plant cell tech company Ayana Bio has signed a seven-figure joint development agreement with South Korea’s Wooree Green Science to develop plant cell-derived saffron and other important bioactive ingredients.
