Expo West 2024 supplement preview: What’s happening on the show floor

From the latest products and science to ingredient and delivery format innovations, here's a sneak—but not exhaustive—peek at what some of the close to 600 supplement industry players will exhibit on the show floor from March 14 to 16.

Aker BioMarine​
Booth 3304​

Aker BioMarine will spotlight the benefits of Superba Krill oil and its “phospholipid advantage” for healthy aging and how this patented concentration of phospholipids, omega-3 fatty acids (EPA & DHA), choline and astaxanthin work at a cellular level to deliver whole body support.

Alkemist Labs ​
Booth 3575​

Alkemist Labs is set to highlight its expanded services that provide a full suite of testing services for clients, as well as the new protection of certificates of analysis against counterfeits and unauthorized tampering using HealthLOQ’s document protection blockchain software. 

BGG​
Booth 4301​

BGG will be sampling innovation through finished products including functional chocolates featuring its AstaZine Natural Astaxanthin and ApplePhenon Apple Polyphenols; gummy delivery forms of ApplePhenon, AstaZine and TheraPrimE; as well as a dragon fruit punch drink with AstaZine, ApplePhenon and TheraPrimE Tocotrienols, sweetened with BGG’s next-gen Vitosa Stevia. The team’s scientists and leadership will also be on hand to discuss the latest clinical research, key developments including the expansion of its natural astaxanthin farm and its sustainability achievements, and opportunities in the functional food and beverage space.

BIO-CAT​
Booth 4009​

BIO-CAT will feature its newest branded ingredient, OPTIZIOME Macro Digest, a clinically tested and proprietary blend of six enzymes designed to improve the digestion of the core macros—protein, fats and carbohydrates. In addition, BIO-CAT’s newest probiotic OPTIBIOME BS50 has claims for gas and bloating, with additional claims for protein digestion. 

Brightseed​
Booth 3991​

Brightseed recently announced the launch of Manitoba Harvest Bioactive Fiber into Whole Foods Markets nationwide, which uses its novel Bio Gut Fiber ingredient, made from upcycled hemp hulls to help close the fiber gap and promote a healthy gut, improve digestion, reduce bloating and gas and support weight management. In addition to this new partnership,Brightseed will discuss how its Forager AI platform accelerates bioactive discovery, biological validation and ingredient formulation from years to months.

CON-CRĒT Creatine​
Booth 4200​

In addition to the 60-count bottle, CON-CRĒT Creatine HCl Gummies will now also be available in a three-serving (nine gummy) re-sealable pouch in Berry Zing flavor in support of on-the-go muscle health, brain health, immune health, heart health and overall cellular health.

FutureCeuticals​
Booth 1135​ ​

Alongside its fruit-, vegetable- and grain-based ingredient solutions, ​FutureCeuticals will be featuring its Coffeeberry portfolio of coffee fruit ingredients and VitAlign, a broad-spectrum, plant-based complex with applications across a range of categories, including healthy aging. Samples will also showcase the company’s freeze-drying and custom coating capabilities.

Gencor​
Booth 4337​

Gencor is announcing its newest published study on its PEA ingredient, Levagen+, for improved cognition and memory in college students, revealing a direct improvement in memory and corresponding increases in circulating neurotrophic marker levels. The company will also host a seminar on the study’s findings ​with lead researcher Dr. Mohammed Gulrez Zariwala, director of the Centre for Nutraceuticals at University of Westminster in London, on March 15 from 9 a.m. to 10 a.m. in the Marriott Platinum Ballroom 3-4.

Ingredients By Nature​
Booth 4652​

Ingredients By Nature (IBN) is announcing a newly published in-vivo study on its citrus-flavonoid blend Eriomin on aging liver health and function, showing improvements in the hepatic redox environment and its potential to counteract excess oxidative stress in aging-related liver and delay the onset of the senescence phenotype. Dr. Thais Cesear, head researcher of Eriomin, and Rob Brewster, president at IBN, will be available to review the published data and applications. 

Kaneka Nutrients​
Booth 4431​

Kaneka Nutrients will be discussing the benefits of Kaneka Ubiquinol and its role in supporting preconception wellness, improving heart health and guarding against premature aging by fighting oxidative stress, safeguarding mitochondrial health and supporting cellular energy production.

Kyowa Hakko​
Booth 4127​

Kyowa Hakko will provide samples of Karma Energy Water to highlight the ease of functional food and beverage formulation with 250 mg of its Cognizin Citicoline branded ingredient for enhanced focus. The new product from Karma Water also includes nine essential vitamins and 150 mg of natural caffeine for energy without the crash. Karma Water delivers functional benefits through its patented PushCap that stores active ingredients in an airtight chamber until the consumer is ready to drink. 

Mountain Rose Herbs​
Booth 1617​

Mountain Rose Herbs will be featuring its organic single herb extracts and functional extract blends. Fresh from the farm to the tincture press, its line of extracts includes more than 175 options for health and wellness. The company will also highlight some of its new teas as well as a large display of bulk herbs and spices.

Nature’s Way​
Booth 4042​

Nature’s Way will preview new, sugar-free versions of some of its most popular gummy vitamins—made with plant-based fruit pectin and sweetened with monk fruit and Stevia extracts— including the Alive! Zero Sugar Men’s Gummy Multivitamin, Alive! Zero Sugar Women’s Gummy Multivitamin and Sambucus Zero Sugar Immune Gummy. The new products will be available beginning this spring and summer. 

NOW​
Booth 3505​

NOW will showcase its new supplement Calm & Focus, formulated with Zembrin, as well as its recently launched Quercetin Phytosome, which is encased in a phospholipid sphere to make it up to 20 times more bioavailable than standard quercetin. It will also feature its NOW Kid and NOW Baby line of products in Hot Products booth #N1005, NOW Kids Kid Vits in reformulated flavors and its new addition Diaper BUTTer Paste with soothing calendula.

Nuherbs and Nutraditions  ​
Booth 3578​

NuHerbs (and its retail brand NuTraditions) will focus on its Hello Dreams and Goodbye Fatigue (ginseng and schisandra extract) edible oral strips and represent its Jade Dragon formulas, Bespoke Extracts and hibiscus PhytoHib 100. 

Nuritas​
Booth 4378​

Nuritas will address how plant peptides, specifically PeptiStrong, is able to outcompete other strength and muscle health promoting ingredients—sharing new data indicating how PeptiStrong outperforms branched chain amino acid leucine. In booth, the company will provide samples of gels, sachets, capsules and bars made with PeptiStrong and will showcase its PeptiTone, PeptiSleep and PeptiControl ingredients.

PLT Health Solutions ​
Booth 4005​

PLT Health Solutions is introducing two new brands and highlighting its newest clinical evidence in the areas of joint and cartilage health, weight management, sports nutrition and cognitive performance. The first brand Strengthera Muscle Maintenance+Vitality, which launched Feb. 12, targets muscle health, strength and endurance and improved physical functioning. The second ingredient, which also launches prior to the show, promotes restorative sleep and pain relief to increase vigor and mobility during the day. 

Prinova​
Booth 3496​

Prinova will be demoing a custom-flavored Salted Watermelon Margarita Hydration Stick Pack, made with a sodium, potassium, calcium and magnesium electrolyte blend and naturally sweetened with Stevia. The demo will showcase the growing trend for functional beverages made with hydrational ingredient blends, the trend for beverages that offer Mocktail flavors, as well as Prinova’s integration of ingredient sourcing, flavor creation, blending and contract manufacturing solutions. 

ResBiotic​
Booth 4538​

ResBiotic, resB Gut Lung Support probiotic, will exhibit its new prebeet ENERGY+ supplement, a caffeine-free, 4-in-1 berry-flavored powdered formula designed to improve digestion and regularity, supercharge all-natural energy, enhance skin appearance and strengthen heart health. 

Rootine​
Booth 8920​

Rootine is showcasing its new Adaptogen Powder Drink Mixes with blends for sleep, stress and focus, which the company explains were developed based on the  science of circadian health and contain potent doses of clinical grade adaptogens that work within 20 minutes for most.

Sabinsa​
Booth 4253​

Sabinsa will share results from a new clinical studies on Shagandha (Ashwagandha root extract 2.5% USP grade) for stress and anxiety and clinically studied liver health ingredient LivLonga, a blend of three scientifically validated ingredients Curcumin C3 Complex, Livinol and bioavailability enhancer BioPerine.  The company will also feature its suite of branded ingredients that support cognitive function, metabolic health, gut health, blood sugar and organ health. ​

Sirio​
Booth 3905​

Sirio is launching the BloomDays postbiotic gummy featuring EpiCor, a whole food yeast fermentate postbiotic ingredient from Cargill. The postbiotic ingredient is backed by eight human and eight pre-clinical studies in support of immune and gut health.

Trace Minerals​
Booth 3605​

Trace Minerals is introducing new Salty Mango and Salty Berry Lemonade flavors for its ZEROLyte electrolyte drink mix and Magnesium Glycinate Powder flavors including Grape and Orange Dream. Also launching are Shilajit capsules and new line of pet products including Pet Calming Drop, Pet Immune Support, Pet Joint Support and Pet Omega 3. It is also hosting an education session entitled Remineralizing the World: Understanding where minerals and micronutrients fit in consumer health and wellness needs​, on March 15 from 2 p.m. to 3:30 p.m. in Marriott Platinum Ballroom 5.

Vitamin Angels​
Booth 4549​

Celebrating 30 years of the organization and using the theme "We can be the generation to end malnutrition,"  Vitamin Angels will host a walk-through booth that spotlights the organization's work in Vietnam. The team will be sharing more about partnership opportunities and ways that people can get involved on the ground.