About us

About the publisher

We are William Reed, the specialist B2B media, business intelligence and events group dedicated to helping businesses succeed.

Our diverse portfolio of category-leading brands serves a global audience of almost 5M monthly users, supported by sector-specific insights & research, up-to-the-minute digital media and cutting-edge customer solutions.

We believe in the value of shared intelligence for both customers and brands alike, informing business growth through collaboration & innovation.

For more information about William Reed, please visit our corporate website

The NutraIngredients Brand

William Reed’s NutraIngredients brand has been the leading online news source for the nutrition industry for more than 19 years, leveraging our digital-first position to bring powerful insights and robust information to help your business succeed.

Our team of award-winning journalists deliver daily news, analysis, online and face to face events, podcasts and video coverage of the issues and stories impacting decision makers in the functional food and dietary supplement industries.

NutraIngredients-USA provides a 360-degree view of the functional food and supplement market in North America, spanning everything from investment, incubation and innovation, to ingredients, food science and product formulation, labelling, litigation, regulation, consumer trends, new products and new technology.

Our editorial standards are unsurpassed and we deliver insightful content across multiple channels to the right people wherever they are operating.

To see our wide-range of global coverage, visit our sister sites: https://www.nutraingredients.com and https://www.nutraingredients-asia.com

Click here to view our editorial calendar.

The team

Stephen Daniells, PhD

Editor-in-Chief
Chicago, IL

Stephen Daniells is the Editor-in-Chief, North and South America of William Reed, including NutraIngredients-USA and FoodNavigator-USA. He has a PhD in chemistry from the Queen’s University of Belfast, Northern Ireland, and held post-doctoral research positions in The Netherlands and France before taking the leap into journalism in 2005.
In 2015, he received the American Herbal Products Association’s Special Award for Journalistic Excellence. He has presented at numerous industry and association events, including conferences organized by the United Natural Products Alliance (UNPA) and the International Scientific Association for Prebiotics & Probiotics (ISAPP), as well as the prestigious Oxford International Conference on the Science of Botanicals.
Stephen also acts as the editorial consultant and chair of William Reed’s Probiota Americas event. @SteveDaniells

Danielle Masterson

Editor
Chicago, IL

After graduating from Michigan State University’s School of Journalism, Danielle Masterson spent over a decade working in television news and hosting. She made the switch from broadcast to print in 2019 when she joined NutraIngredients-USA as Senior Correspondent. In addition to writing, Masterson also serves as the executive producer and host of the NutraCast podcast.

Asia Sherman

Deputy Editor
Key Biscayne, FL

Asia Sherman joined NutraIngredients-USA as Senior Correspondent in 2022. She has worked as a contributor, editor and translator for newspapers, magazines, websites and international agencies across multiple sectors. A graduate of Vassar College in political science with an interest in natural resource conservation, she speaks English, French, Spanish and some Arabic and Japanese.

Claudia Adrien

Senior Correspondent
Tampa, FL

Claudia Adrien, a graduate of the College of Journalism at the University of Florida, joined NutraIngredients-USA as a Senior Correspondent in 2023. She has had a diverse career in journalism and communications covering a range of topics from biosecurity to artificial intelligence and has held reporting positions in Berlin, New York and Florida. For Claudia, reporting on the supplement industry is a culmination of a lifelong interest in nutrition and wellbeing and making scientific knowledge accessible.

Our e-newsletters

NutraIngredients-USA delivers the latest industry news and analysis directly to your inbox. Click here to subscribe to the NutraIngredients-USA.com free newsletter today.

William Reed publishes a wide range of free-access websites and e-newsletters delivered free to registered subscribers. They provide industry news and analysis to industries including: food, beverage, nutrition, feed, pharmaceuticals and cosmetics. Our strategically relevant e-newsletters reach over 543,000 executives worldwide, in our chosen industries.