Persephone Biosciences set to launch synbiotics for young children
Synthetic biology firm Persephone Biosciences is gearing up to launch two synbiotic products for infants and toddlers in a bid to solve the global infant health crisis.
Brands & manufacturers
People on the move: New nutra jobs of Winter 2024-2025
This winter has seen a number of new appointments in the dietary supplement industry as companies seek to propel clinical research, innovation and new phases of growth.
NOW’s testing of Methyl B-12 brands reveals need for more robust QC measures
Illinois-based NOW reports that over 55% of the Methyl B12 products purchased on Amazon met or exceeded label claim.
NutraWomen Wednesday: Ashley Hower, Chief Marketing Officer, Plexus Worldwide
One advertising class changed Ashley Hower’s career trajectory, leading her to abandon her teaching aspirations to become a marketing guru in health and wellness.
Nature’s Way’s ‘Innovation Challenge’ seeks next big thing around GLP-1 support and the microbiome
Wisconsin-based Nature’s Way recently launched it first “Innovation Challenge” to provide funding and expert support to emerging scientific innovators in the gut health and weight management sectors.
PepsiCo buys modern soda brand Poppi for $1.95 billion in continued better-for-you push
PepsiCo tries to shake off recent market challenges with a revamped better-for-you portfolio, acquiring Poppi, Siete Foods and Sabra
Deadline extended for the NutraIngredients-USA Awards!
There is still time to enter the 2025 NutraIngredients-USA Awards: We’ve extended the deadline for entries to Friday, March 28!
Thorne: Using social media influencers to support product education, development
Supplement companies are evolving in real time to respond to changes in social media, and Thorne is no exception.
Expo West trendspotting with SPINS: GLP-1, active nutrition, longevity and more
Natural Products Expo West is always a launch pad for brands, so we walked the supplement aisles with Scott Dicker from market research firm SPINS to pick out some key trends and newsworthy topics.
Probiota Pioneers: Calling all microbiome, probiotic and prebiotic start-ups
NutraIngredients-USA is on the hunt for entrepreneurial consumer-facing, science- or technology-based start-ups to join our Probiota Pioneers session and present their company in Vancouver.
NutraCast: The Akkermansia Co. on its ‘happy coincidence’ for weight management
The Akkermansia Company launched into the U.S. consumer market in 2024, introducing a gut health product with Akkermansia muciniphila, a bacterium discovered and decoded by the company’s founders.
EZZ to make US debut with products for gut, women’s health and sports
Australia-headquartered EZZ, which is currently heavily reliant on the China market, will make its US debut with four products for gut, women’s health, and sports.
GLP-1 support brand Supergut receives boost with new CEO and fresh funding
Supergut is setting sights on bold retail expansion with the help of fresh capital and new executive leadership with a track record for solving supply chain challenges
ChromaDex analysis of NR products yields ‘disappointing’ results
Only 13% of nicotinamide riboside (NR) dietary supplement products are alleged to meet label claim for the vitamin B3 form, according to a new analysis from ChromaDex.
Sports nutrition expert talks science for female-specific formulations
Women may be buying more supplements to improve their athletic and everyday performance, but as a population they are still woefully underserved, and their needs are less understood.
Expo West 2025 supplement preview: What’s happening on the show floor
Nearly 3,400 exhibitors from across the natural products spectrum are attending this year’s Expo West trade show at the Anaheim Convention Center in Anaheim, CA.
Purpose-driven business community to launch at Expo West 2025
Purpose Pledge is bringing together 14 leading companies in the natural products space to pilot a business model grounded in accountability, clear goals and collaborative momentum to drive a ripple effect of positive change.
Gatorade, Powerade and Bodyarmor: Market data reveals how the top trio shape the US sports drink category
The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the market forward?
ResBiotic introduces GLP-1 postbiotic supplement to support gut health
The ResBiotic brand has launched the latest addition to its supplement lineup to support gut health, metabolism and overall wellness for GLP-1 users.
Calling all entries for the 2025 NutraIngredients-USA Start-Up Award
Today’s start-ups and spinouts are the future major players of the industry. Through this award, NutraIngredients-USA looks to celebrate the best new companies blazing the trail in the nutrition and health market.
The Vitamin Shoppe and Specnova launch ‘the most important innovation in creatine supplementation in the last 30 years’
The delivery system offers a more precise and controlled active ingredient release for improved absorption.
Across the Nutraverse: Jones leaves FDA, remembering Michael McGuffin, Balchem’s FC Bayern Munich partnership, and more
Catch up with our weekly round-up of key news from across the Nutraverse.
Daily Nouri launches FeelFull Prebiotic drink mix
Los Angeles-based Daily Nouri has rolled out a prebiotic drink mix line consumers seeking “natural, affordable, gut-health-driven weight management solutions.”
Guest Article
Look before you leap: Why we shouldn’t jump to conclusions about supplement studies
In this guest article, the Council for Responsible Nutrition’s Dr. Andrea Wong explores how mainstream media coverage of supplement research often leads to consumer confusion due to oversimplified or misinterpreted findings.
A better-for-you powerhouse: Why Celsius is buying Alani Nu for $1.8bn
Energy drink and lifestyle brand Celsius will buy Alani Nutrition for $1.8bn: creating a leading better-for-you, functional lifestyle platform that’s ready to embrace strong momentum in the category
PepsiCo tees up functional innovation with Gatorade & Propel
PepsiCo leverages Gatorade and Propel as an innovation platform to expand into more functional products while using recent acquisitions like Sabra to meet consumer demands for protein snacks
Bayer expands nutraceutical offering with new menopause range
Bayer’s Canesten brand is entering the menopause category for the first time with its new product range, CanesMeno.
Balchem partners with FC Bayern Munich to spotlight vitamin K2 benefits
Balchem has announced a multi-year partnership with the women’s FC Bayern Munich squad to raise awareness of the benefits of vitamin K2 for health and performance.
PanTheryx introduces natural supplement for GLP-1 digestive relief
Nutrition and biotechnology company PanTheryx has launched a gut health supplement that reportedly provides immediate relief and lasting support for the side effects of GLP-1 drugs.
Blackmores major profit contributor to Kirin health science business in FY24
Blackmores was the major profit contributor to Kirin’s health science business in FY24, followed by FANCL, while its ingredient arm Kyowa Hakko Bio suffered further losses.
Who’s your NutraChampion? Nominations open for 2025 NutraIngredients-USA Award
Do you know someone who has had a lasting impact on the wide dietary supplements space? The NutraIngredients-USA team is seeking nominations for its 2025 NutraChampion Award.
Beyond collagen: Vital Proteins ventures into colostrum supplements
Vital Proteins is expanding beyond collagen with the launch of its new Colostrum Capsules, designed to support gut health and immunity.
SOLD OUT! The Sports & Active Nutrition Summit sets new records
It’s just over a week away, and we can announce that the 2025 Sports & Active Nutrition Summit is officially sold out. The event will bring together approximately 300 delegates in San Diego.
Nestlé seeks start-ups with innovative nutrition solutions for women’s health
Nestlé R+D Accelerator recently held an Innovation Challenge targeting women’s health for the first time, inviting start-ups around the world to propose nutrition-based solutions that address current unmet needs.
Amazon adds joint health to dietary supplement testing requirements
Tech giant Amazon has expanded the list of categories covered by its dietary supplement Testing, Inspection, and Certification (TIC) requirements to include joint health dietary supplement products.
Beauty-from-Within joins NI-USA Awards consumer product categories
The NutraIngredients-USA Awards are back with 16 categories honoring the best and brightest in the U.S. dietary supplement industry, including our four “product of the year” categories.
Q&A: RevolutionaryFitness USA on starting a new history in sports nutrition
RevolutionaryFitness USA is creating a movement to uplift and represent underserved communities in the sports nutrition space.
Vous Vitamin partners with Optum Now to provide personalized supplements
Chicago-based Vous Vitamin has expanded its supplement subscription service to members of Optum Now, a virtual health platform under UnitedHealth Group.
NutraWomen Wednesday: Bonnie Barber, VP of Sales at Ketone Labs
The entrepreneur shares insights on navigating high-powered careers with mindfulness, self-care and setting boundaries.
Do you have what it takes to win a NutraIngredients-USA Award?
The NutraIngredients-USA Awards are back with 16 categories honoring the best and brightest in ingredients, finished products, companies, people and initiatives in the dietary supplements industry.
Persona founder launches personalized GLP-1 support platform
Personalized nutrition company Persona 3.0 now offers consumers customized nutritional support, weight-loss medications and board-certified doctor guidance through its new Personalized Health Rx (PHRx).
Hear directly from the CEOs of The Vitamin Shoppe, Thorne, NOW and Nouri
The 5th Annual Business Leaders Forum will bring together the CEOs of some of the most iconic brands in the dietary supplements space on Jan. 23 for a wide-ranging view of the state of the industry in 2025.
New categories, same pledge to excellence: The NutraIngredients-USA Awards are back!
The NutraIngredients-USA Awards have returned for 2025 with three new categories and a continued dedication to honoring the best and brightest in ingredients, finished products, companies, people and initiatives in the dietary supplements industry.
Louis Dreyfus Company to acquire BASF’s health ingredients business
BASF has agreed to sell its Food and Health Performance Ingredients business to Louis Dreyfus Company, including a production site and state-of-the-art R&D center in Germany.
Nella probiotics may boost sleep and recovery for elite athletes and general population
A multi-strain probiotic consortium may improve sleep quality and exercise recovery for elite Italian soccer players, with similar results observed in a cohort of people in the general U.S. population, says a new study conducted by scientists from...
Vous Vitamin capitalizes on employee benefit options for personalized supplements
Supplement companies looking to reach more customers might take a page from the Vous Vitamin playbook.
Got a burning question for business leaders from The Vitamin Shoppe, Thorne, NOW and Nouri?
The 5th Annual Business Leaders Forum will take place on Jan. 23. The FREE webinar gives attendees the opportunity to ask a burning question (or two) to our C-suite panel from some of the most iconic brands in the dietary supplements space.
Nestlé deepens exploration of bioactives to support muscle health and longevity
Recent studies point to the benefits of a range of bioactives, including nicotinamide, pyridoxine, oleuropein and trigonelline, for cellular aging.
Editors’ picks: Our favorite articles of 2024
We enjoy writing some articles more than others, whether it’s because of the subject, the impact for industry, the insights from commentators or other reasons. But which articles did we enjoy writing the most this year and why?
23andMe VP discusses genomic data to promote health, longevity
The personal genomics and biotechnology company 23andMe recently launched its Total Health longevity platform which assesses metabolic, reproductive, immune and other health parameters.