Across the Nutraverse: US measles misinformation, Monteloeder’s latest nootropic and joint claims in Taiwan
Catch up with our weekly round-up of key news from across the Nutraverse.
Retail/social media
How to level up your social media game
During the recent Sports and Active Nutrition Summit, Clinton Calder of ROCKON MEDIA shared insights on how brands should approach social media.
From prestige to mass retail: Imaraïs Beauty joins Target’s wellness lineup
The new partnership signals the growing influence of digital-first brands in traditional retail spaces.
From soccer to social media: How Lionel Messi’s next-gen hydration drink is aiming high in 2025
One of the hottest launches of 2024 was Lionel Messi’s functional hydration drink Más+ by Messi. After a winning start, the brand expects to be in most national retailers by the spring with plenty more to come in 2025…
How TikTok trends and GLP-1s are reshaping the future of supplements
Fresh off the Sports and Active Nutrition Summit stage, GNC’s Ken Huntly unpacked the evolving health and wellness landscape in retail.
The TikTok effect on nutrition awareness
TikTok health advice is a growing danger as apps continue to shape wellness decisions among adolescents and young adults, according to new research.
The Vitamin Shoppe and Specnova launch ‘the most important innovation in creatine supplementation in the last 30 years’
The delivery system offers a more precise and controlled active ingredient release for improved absorption.
Instagram influencers deemed highly unreliable source of safe supplement information
German influencers are promoting disinformation on dietary supplements as wellness trends on Instagram increasingly eclipse public health considerations, according to a recent investigation.
From the court to the community: Mela Vitamins teams up with WNBA athletes to address health equity
Azurá Stevens and Dana Evans are working with Mela Vitamins to redefine wellness access and empower women of color through community-driven initiatives.
Natural market headed for another ‘good year’ in 2025, SPINS reports
Demand for natural products remains strong in 2025 as the market continues to grapple with slumping product innovation
SCOTUS upholds TikTok ban, sending ripples through the US beauty industry
With TikTok’s future uncertain, beauty brands face tough decisions on how to reach younger audiences while navigating regulatory changes.
SCOTUS rules on TikTok ban: National security trumps viral marketing
The Supreme Court’s decision to uphold the TikTok ban leaves U.S. nutrition and supplement brands reevaluating their marketing playbook.
NutraCast: Canomiks on revolutionizing botanical testing and the challenges in biotech
One biotech company is leveraging genomics and AI to validate, test and certify the biological efficacy and safety of botanical ingredients.
NutraCast: Microbiome trends shaping the future
Comet’s latest trend report covers everything from health areas beyond the gut to choosing the right prebiotics for formulations.
Does the direct selling industry need to reinvent itself to survive?
The multi-level marketing industry is now at a crucial turning point as it evolves from door-to-door to digital disruption.
Innovation in ‘beauty sleep’
Sleep-maxxing is trending on TikTok, which means there are many opportunities in the ‘beauty-from-within space’ to create products designed to make you more beautiful as you sleep.
Supplements in the social media era: Life without TikTok
TikTok’s potential Jan. 19 ban could leave a gap in the social commerce ecosystem, challenging supplement brands to find new ways to connect with health-conscious consumers.
Ready, set, click: How social media is shaping sports nutrition
Get ready for an expert panel at SANS where we take a deep dive into the power of social media and strategies brands can use to engage with specific consumer segments.
7 takeaways from ‘Growing your health brand on TikTok in 2025’ webinar
Ecommerce acceleration platform Pattern recently partnered with the Global Organization for EPA and DHA Omega-3s (GOED) and the United Natural Products Association (UNPA) to tackle the ins and outs of TikTok Shop, a feature in the TikTok app that allows...
TikTok Shop's growing influence on the health and beauty consumer
Social platforms are increasingly influencing consumer shopping behaviors by offering brands a unique opportunity to capture the attention of a diverse audience. One such platform is TikTok Shop, which sees over 80% of its dollar sales in the health and...
The Vitamin Shoppe partners with Team RWB for veteran health
The Vitamin Shoppe is raising funds for Team Red, White & Blue to promote the health and wellness of U.S. military veterans.
FTC announces final ‘Click-to-Cancel’ rule
The Federal Trade Commission (FTC) has finalized its “Click-to-Cancel” rule, which mandates that sellers make it as easy for consumers to end recurring online subscriptions and memberships as it was to sign up.
NutraCast: The Rise of iHerb: From start-up to global e-commerce giant
In the 1990s, iHerb entered the market as a small California start-up selling St. John's Wort online but quickly saw global demand, receiving orders from five different countries on its first day alone.
Superguts' Target expansion underscores new retail playbook for addressing Ozempic era demands
Demand for GLP-1 support products helped gut-health brand Supergut triple sales in the last year and opened retail doors, including at Target.
CHPA’s MacKay on Amazon policy: ‘The retailers are watching’
The recent Consumer Healthcare Products Association’s Regulatory, Scientific & Quality (RSQ) Conference brought together leaders from across the consumer healthcare landscape to discuss issues that are facing the industry and find solutions to some of...
NJ State Assembly bill that restricts supplements to minors advances
New Jersey, home to many dietary supplement industry players like The Vitamin Shoppe, Gaspari Nutrition, NutraBio Labs Inc and Solgar Inc, is now facing potential restrictions on dietary supplement sales.
Consumers shop digital channels more amid grocery price concerns, Ibotta reports
Despite more optimism in the economy, consumers remain vigilant on grocery spending, scrutinizing the price of discretionary foods more and leveraging digital channels for discounts, according to marketing platform company Ibotta’s latest report on...
NutraCast: Launching a supplement brand in the beauty retail industry
The CEO of Imaraïs joined the NutraCast to discuss the ins and outs of pioneering a new category of clean, plant-based, clinically-backed ingestible beauty supplements.
Seed Health enters first retail partnership
Today microbiome science company Seed Health announced its debut at all Target stores nationwide and online, marking its entry into big-box retail.
Startup Spotlight
Functional beverage startup Yesly’s viral social media posts underscore big ad budgets are not necessary for big impact
Big advertising budgets are not a requirement for big sales or an indicator of how successful a marketing campaign will be as illustrated by a viral video on social media by functional beverage newcomer Yesly, which generated more than 16 million views...
Beauty from within: What trends will inform the next wave of innovation?
Once strictly tied to anti-aging, the beauty-from-within category is now more open-minded and enjoying ‘well-aging’—all with some help from science, TikTok and collagen for good measure.
NutraCast: LifeVantage on adapting its direct selling model for the modern consumer
Hair and skincare brand Rodan + Fields' recent decision to abandon its multi-level direct selling model marks a significant industry shift, and it’s something today’s guest said he saw coming. What does this move mean for the company, and perhaps more...
Navigating the retail media maze: A collaboration for brands & retailers
Retail media networks, advertising platforms for retailers, are transforming how retailers and CPG brands advertise, with retailers creating new revenue streams while brands face challenges to compete for consumer attention through on-platform ads.
Amazon sellers pay the high price of updated dietary supplements policy
Vox Nutrition has made a sizable investment to offset the costly tests associated with Amazon’s new TIC requirements, however, the private label manufacturer admits many of their smaller clients have still been forced to jump ship.
NutraCast: TINA.org exposes ACV brands misleading consumers
The advertising watchdog recently explored the divide between the marketing and the science pertaining to popular apple cider vinegar supplements.
NutraWomen Wednesday: Sarah Burden, Vice President of Sales, Radicle Science
After spending 20+ years in the natural products industry, Sarah Burden has decided to take a more ‘radicle’ approach, highlighting the importance of education, compliance and research.
CRN argues first amendment in appellate brief challenging New York’s age restriction for specific supplements
The Council for Responsible Nutrition (CRN) is continuing its effort to fight a New York law that imposes an age restriction on the sale of weight loss and muscle-building supplements to minors, arguing that it restricts first amendment rights.
Yakult’s Dr Emily Prpa on menopause: “Something new product development could absolutely go to town on”
The health of half the population has been largely ignored in research and on the shelves. However, the recent IPAWC + Probiota Americas highlighted how more brands are using gut health to tap into a range of needs–from fertility to PMS to menopause.
Lawyers talk evolving risk in modern supplement industry
In a constantly evolving marketplace, dietary supplement companies are exposed to a constantly evolving risk profile determined by off-script influencers, generative AI, elongated supply chains and the proliferation of new ingredients and manufacturing...
Care/of’s rise and fall: What the company’s financial circumstances reveal about the economics of personalized nutrition
Personalized nutrition company Care/of cancelled all subscriptions June 17 after parent company Bayer said it will be closing the subsidiary’s operations. So what went wrong for the company that Bayer acquired for $225 million in 2020?
NutraCast: USP advocates for regulatory reform in dietary supplement industry
Since the passage of DSHEA in 1994, the dietary supplement industry has expanded from about 4,000 products to an estimated 80,000 today. With 80% of U.S. consumers using dietary supplements, some say a stronger regulatory framework is needed to address...
ResBiotic gut and lung health formulas enter GNC
Wellness company ResBiotic has launched its pre and probiotic supplements into GNC stores nationwide.
Care/of to close operations as parent company Bayer explores ‘future innovations’
Personalized nutrition company Care/of will wind down operations as a subsidiary of Bayer AG and will lay off 143 employees by July 3, according to a notice filed with the state of New York, where the company is headquartered.
NutraCast: Exploring key differences in regulatory frameworks governing dietary supplements in the U.S. and the EU
The European Union and the United States operate with different regulations for dietary supplements, including labeling, marketing, food additives and more. So how do brands navigate two very different regulatory environments?
National Animal Supplement Council makes inroads into China amid business complexities
The National Animal Supplement Council (NASC) continues its efforts to market pet supplements in China after COVID-19 forced many U.S. companies to sever relationships in the country in early 2020.
FDA responds to congressman's letter that calls out ‘FDA’s failure to act’ on NOW’s test results
The letter also addresses concerns over FDA’s Human Foods Program reorganization and how it will impact the Office of Dietary Supplement Programs, new dietary ingredient notifications (NDIN) and more.
Is your age verification process in place? Everything you need to know about selling in NY
The New York law that bans the sale of certain dietary supplements to minors has officially been in effect for a month. As sellers work out the kinks, NutraIngredients-USA spoke with some experts on what they've learned so far and best practices for...
NutraCast: GNC’s CEO on forging solid partnerships
From partnering with the American Diabetes Association to collaborating with SuperGut and online influencers, relationships are a significant aspect of GNC.
A glimmer of hope: CRN’s NY age-restriction case moves forward on First Amendment issue
While some media outlets have focused on how most of CRN’s case has been struck down, CRN’s Mister is looking at the development as “a reason for measured celebration.”
Will small businesses stay afloat under Amazon third-party supplement testing?
Amazon’s latest policy to require third-party testing of supplements may lead to consolidation, disproportionately impacting small business, according to market, regulatory and financial experts.