NutraCast: Karl Walsh on plans to ‘bring back the magic’ to BodyBuilding.com
“We’ve done quite a bit of research to understand what consumers want from a statistical perspective. I also join customer care calls, and ask consumers myself, as well as having the team pick out consumers from random selection to speak to them and understand what they like about our site and what frustrates them. So we're going deep to understand what this consumer wants and needs and how we can help them,” said Walsh, who detailed some of the changes he is working on, including changing the website platform, improving customer experience as well as expanding the international business.
“And so what we're really talking about today, internally, is how we bring back the magic,” Walsh said.
To hear more about what Walsh has in store for Bodybuilding.com, listen to the NutraCast. You can also catch Walsh at the Sports & Active Nutrition Summit as he shares tips on how to lead a successful business during these challenging times.
CEO panel at upcoming summit
The Sports & Active Nutrition Summit returns in 2022 as an in-person event taking place February 14-16 in San Doego. One session not to be missed is the panel discussion featuring CEOs of successful companies, who will share best practices and lessons in the sports nutrition sector during these challenging times. For more information and to secure an early bird registration discount visit the event homepage.
