Trends

PharmaLinea 2024 trends: From natural pain management to AI-powered ingredient discovery

26-Jan-2024 By Olivia Brown

There is a clear white space for pain management supplements in the market and significant opportunity to harness AI for innovation and discovery.

McKinsey Future of Wellness 2024 trends: Eye on personalized and credible solutions

24-Jan-2024 By Asia Sherman

Consumers are taking greater control of their health and expect companies to provide effective, science-backed solutions, according to insights provided by McKinsey & Company.

FrieslandCampina reveals 2024 trends report

12-Jan-2024 By Olivia Haslam

Key trends to watch in 2024 will include next-gen alt protein solutions, sustainability with substantiation, medicines for the mind and active ageing solutions.

Prinova releases megatrends report

05-Jan-2024 By Danielle Masterson

From gut health to a healthier planet, ingredient firm Prinova is hoping to use its latest megatrends report to showcase the opportunities available to leverage its ingredient portfolio, vertically integrated manufacturing capabilities and other in-house...

Digital trends: Women's health tops the charts

20-Dec-2023 By Nikki Hancocks

A 2024 food trends report from Tastewise informs that women’s health concerns have topped the online conversation charts in the last 12 months, with hormone health top of consumer health agendas.

Consumers demand genuine sustainability: Euromonitor reveals greenwashing fatigue at FiE

12-Dec-2023 By Olivia Haslam

“Greenwashed out” consumers are lethargic from a lack of transparency and distrust in some brand sustainability claims, market research company Euromonitor told the audience at Food Ingredients Europe (FiE).

Euromonitor predicts consumer trends for 2024

20-Nov-2023 By Olivia Brown

Euromonitor International has published its 2024 consumer trends report, which spotlights new demands for convenient and effective wellness support, transparency around brand sustainability, and the implementation of AI to personalise the customer experience.

NutraCast: Stratum Nutrition on ingredient trends that are taking over

13-Oct-2023 By Danielle Masterson

There’s no shortage of influencers out there and we’ve witnessed a good share of trends come and go. With many of those posts by amateurs, we decided to talk with someone who's got her boots on the ground of the nutraceutical ingredient industry.

NutraCast: TikTok and influencer marketing ushers in a new wellness culture

06-Oct-2023 By Danielle Masterson

Today’s digital-driven trends are transforming food & beverage dealmaking as an evolving landscape plays out in the backdrop. And although some trends we’ve seen have created significant challenges, they’ve also presented a lot of opportunity.

Cognitive health nutrition: a niche market set to thrive in the mainstream

06-Sep-2023 By Nikki Hancocks

There's consumer demand and innovation avenues in abundance when it comes to food and drink for cognitive health but brands must educate on the more novel ingredients if these are to flourish beyond the niche audience, Mintel experts advise.

Qina reveals top 10 trends in personalised nutrition

25-Aug-2023 By Nikki Hancocks

Personalised nutrition experts at the Qina consultancy have revealed a top tends report, unveiling a ChatGPT take-over, a merging of food and pharma, an entrance of big tech firms, and new abilities created by at-home blood draws.

The Vitamin Shoppe 2023 Health & Wellness Trends: Focus on fitness and active lifestyles

11-Jul-2023 By Asia Sherman

Consumer purchasing behavior is evolving, shifting from categories like immunity protection and foundational health towards products that enhance fitness and active lifestyles, according to the latest Health & Wellness Trends Report from supplement...

iHerb releases wellness trend predictions for 2023

23-Jan-2023 By Danielle Masterson

The report unpacks what’s in store for dietary supplements and natural products, underscoring how consumer needs will change over the coming year.

Trends for 2023: Caring for mental, physical and sexual health

16-Dec-2022 By Olivia Brown

A sense of overwhelm shapes Mintel’s predicted food and drink trends for 2023 following climate and economic fears, yet “consumers are absolutely unwilling to compromise on health and nutrition”, the market analysts say.

ADM identifies key microbiome trends

01-Jul-2022 By Kavitha Sivasubramaniam

Global nutrition company ADM has announced its top predictions for the fast-growing global microbiome market based on findings from its consumer insights platform, Outside Voice.

Big opportunities in merging nutra and pharma

23-Nov-2021 By Nikki Hancocks

Consumer trends, technological advancements and business strategies are causing the pharma and nutra markets to merge and this opens opportunities for the players in both industries to cater to consumers looking for the ultimate wellness solutions.

Trend tracker: Microbiome research, alternative protein, consumers' health habits in focus

29-Oct-2021 By Tingmin Koe

This industry trends round-up will shine the spotlight on microbiome research, alternative protein, and consumers' health and supplement intake habits amid the ongoing pandemic.

Part and parcel: How to create enticing health claims and packaging

22-Oct-2021 By Nikki Hancocks

Consumers are intrigued by new ingredients entering the functional foods space and are open to trying them but their trust in health claims can be greatly impacted by familiarity and packaging, according to new consumer insights from MMR.

How do supplement perceptions differ between US and EU consumers?

14-Oct-2021 By Nikki Hancocks

While perceptions of supplements can vary greatly between US and EU consumers, reasons for reduced usage are pretty similar across both populations and there are some basic areas the industry can focus on in order to gain big returns.

Mintel: Health ingredients to watch in 2022

13-Oct-2021 By Nikki Hancocks

New health ingredients to watch in 2022 include hyaluronic acid, marigold, l-theanine, and ginseng, as consumers search for products that can support their eyes, mood and healthy ageing.

Arla Foods: "Plant-based protein boom helps drive overall growth"

24-Sep-2021 By Lynda Searby

The high protein trend and growing interest in organic are driving innovation at Arla Foods Ingredients, which will showcase new whey protein ingredients for clear high protein beverages and organic products at Vitafoods next month.

Glanbia: bioactives cast a line to developers as sports nutrition net widens

22-Sep-2021 By Lynda Searby

The global ingredients producer Glanbia says the link between mental and physical health “should not be ignored” by brands developing new sports nutrition products as consumers search for holistic solutions.

News in Brief

Arla reveals new concept for creamy, nutty protein bars

26-Aug-2021 By Nikki Hancocks

Arla Foods Ingredients has launched a new concept to help manufacturers create protein bars that tap into the demand for creamy nut butter fillings without compromising on texture, taste or functionality.

Postbiotics see 1,300% increase in Google searches

02-Aug-2021 By Nikki Hancocks

Postbiotics have become the fastest growing area in terms of gut health related Google searches, with a nearly 1,300% increase in the last two years, according to new data from Lumina Intelligence.

Study: Curcumin a powerful anti-inflammatory for knee osteoarthritis

07-Apr-2021 By Nikki Hancocks

A new study has concluded that a proprietary turmeric extract is as effective as paracetamol in reducing pain and other symptoms of knee osteoarthritis (OA

Probiotics see biggest ever online surge in 2020

05-Mar-2021 By Nikki Hancocks

Probiotics witnessed their biggest ever rise in online engagement in 2020 with weight management leading the charge as consumers looked for natural ways to stay healthy and avoid severe COVID-19.

Beautiful opportunity: The time is right for probiotics in skin care

11-Feb-2021 By Nikki Hancocks

Consumers are 100% focused on natural ways to improve their skin health and probiotics are an exciting newcomer for this 'extremely engaged' market.

Top trends in performance and active nutrition

21-Jan-2021 By Lynda Searby

FrieslandCampina Ingredients has identified the pursuit of health and wellbeing, personalised nutrition, convenience and sustainable authenticity as the four key trends that will shape the performance and active nutrition space in 2021.

Mystic Meg for the market: Top 10 Trends for 2021

09-Dec-2020 By Nikki Hancocks

FMCG Gurus has revealed its predictions for the top 10 consumer trends that will impact food and drink brands in 2021.

Euromonitor survey reveals the drivers of digital health

02-Jun-2020 By Nikki Hancocks

Increasing interest in digital health solutions is being driven by consumers' need for convenience, lack of faith in pharmaceuticals, and their desire for exercise that can be easily integrated into their lifestyles, according to a new survey by...

From the editor's desk

There’s a lot of ground to cover at trade show without getting bogged down in COVID-19 crisis

28-Feb-2020 By Hank Schultz

NutraIngredients-USA will investigate the latest news at the upcoming Expo West trade show while at the same time trying not to get distracted by the weight of current events.

Taste experts reveal sports nutrition flavour inspirations for 2020

28-Nov-2019 By Nikki Hancocks

Carob, baklava, fig and rum and raisin are just a few of the potential Mediterranean flavour trends that could enter the sports nutrition market in 2020 and beyond, according to a new report from taste experts Synergy Flavours.

Three trends that dietary supplements and pharma firms are paying attention to – Mintel

23-Sep-2019 By Tingmin Koe

Foods for special medical purposes (FSMP), functional foods, and ease of convenience are three emerging categories that dietary supplements and pharma companies are paying attention to, according to Mintel.

Editor's Spotlight: Video Diary

WATCH: Sports nutrition brands reveal the top trends and their innovations

10-Apr-2019 By Nikki Cutler

The mass market is showing a strong interest in sports nutrition that offers soft textured and lower calorie protein bars, indulgent-tasting treats, BCAA’s, high fibre and new formats made for baking.