Tiktok

Editors’ picks: Our favorite articles of 2023

14-Dec-2023 By The NutraIngredients-USA Team

We enjoy writing some articles more than others, whether it’s because of the subject, the impact for industry, the insights from commentators, or other reasons. But which articles did we enjoy writing the most and why?

The skinny on berberine: Is it really #naturesozempic?

14-Jul-2023 By Asia Sherman

Botanical extract berberine rose to viral fame earlier this year, touted by TikTok influencers as a weight loss miracle molecule and given the hashtag #naturesozempic. Social media, however, may not always be a credible source of information.

The long tail of TikTok: What recent history teaches us about berberine & taurine

30-Jun-2023 By Stephen Daniells

TikTok trends are hard to predict: They burst out of nowhere, take on a life of their own, and leave brands scrambling to meet a surging demand for products. But what can we learn from the social media channels recent history?

NutraCast: How TikTok drives sales at the Vitamin Shoppe

06-May-2022 By Danielle Masterson

Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.

NutraVideo: Nurish by Nature Made uses TikTok to resonate with millennials

16-Nov-2020 By Danielle Masterson

Nurish by Nature Made is a monthly subscription that delivers personalized nutritional supplements. But they’re also delivering entertainment — with the help of some big names and a popular platform.