Superfoods

Nutrabolt expands into greens and superfoods with Bloom Nutrition investment

18-Jan-2024 By Stephen Daniells

Texas-based Nutrabolt has taken an approximately 20% ownership stake in Bloom Nutrition, a California-based dietary supplement brand founded in 2019 by Mari Llewellyn and Gregory LaVecchia.

News in brief

Kyowa Hakko postbiotic featured in new 'greens' launch

22-Jul-2022 By Hank Schultz

A Texas-based supplement developer has launched a superfoods offering that adds a mixture of greens, berries and mushroom extracts to a base of Kyowa Hakko’s IMMUSE postbiotic ingredient.

NAD cites superfood marketer for video implying coronavirus claim

04-Jun-2020 By Hank Schultz

The National Adverting Division has joined in the battle against coronavirus disease claims by advising a company marketing a superfoods blend to take down a video that NAD says crosses the line.

65% of Americans look for functional benefits in food and drink and want immediate results

20-Mar-2019 By Beth Newhart

Superfoods are still hot in food and drink launches, and more consumers are concerned with incorporating proactive health and functional ingredients into their diets. A new report from Kerry Group found that 65% of Americans want more functionality out...