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Strengthen your omega-3 business with these five tools
Growing your EPA and DHA omega-3 business can help improve people’s health, as well as the health of your business. Here are five sales-boosting resources you can use to deepen your omega-3 knowledge and help educate your customers.
What are the benefits of consuming EPA and DHA? What does the current scientific evidence suggest? How much EPA and DHA should my customers be getting each day? The website AlwaysOmega3s.com is a consumer-friendly site that answers those questions by documenting how omega-3s benefit eye, heart, brain, and prenatal health. An interactive quiz also gives consumers a chance to find out whether they’re getting enough omega-3s in their diet. The simple language of the site makes it easy to share with customers.
Do you market your brand to physicians or other healthcare providers? FatsofLife.com is a companion site to AlwaysOmega3s.com that focuses on educating healthcare professionals. The site explains the benefits of adequate EPA and DHA consumption with scientific detail, including comprehensive reference links that are updated as new studies are published.
Always Omega-3s and Fats of Life also include a variety of infographics and videos optimized for social media that educate further on the benefits of omega-3s. Are you marketing a product to mothers and babies? There are infographics that distill key findings from independent research institutes on the developmental importance of DHA, and how EPA and DHA reduce the risk of preterm birth. Do you focus on heart health in your marketing? Share information from the Mayo Clinic Proceedings and the VITAL trial demonstrating the connection between omega-3 consumption and improved heart health outcomes.
Boost your customers’ confidence that your omega-3 product is a quality product manufactured to a high standard by participating in GOED’s Proud Member label program. The Proud Member logo will inform omega-3 consumers that your company adheres to GOED’s quality and ethical guidelines and is committed to good corporate citizenship in the omega-3 space. Shoppers who research the logo and visit goedquality.com will learn about the GOED Voluntary Monograph for oil quality and the GOED Ethics Guidelines that inform your business practices.
GOED has conducted consumer research in more than 20 key markets worldwide about general health and wellness concerns, sources of information on health and wellness advice, reasons for starting (or stopping) omega-3 consumption, and more. Whether you want to confirm your knowledge about existing consumers or explore new global markets, reviewing GOED’s consumer data can help you understand how consumers think and act when it comes to their health decisions.
Visit AlwaysOmega-3s.com and FatsofLife.com to learn more, and please contact Mike Roberts to learn more about accessing GOED’s consumer data and joining the GOED Proud Member logo program.
