'First of all, you need a kick-ass product...'
START-UP NATION: Israeli food innovation in action... from micro algae and grasshoppers to chickpea protein
It's got a population of just 8.2 million, but in the innovation stakes, Israel punches well above its weight, if you take the authors of best-selling tome Start Up Nation at their word. But are Israel's most promising start-ups just focused on tech, or is food getting their entreprenurial juices flowing? FoodNavigator-USA editor Elaine Watson headed to Tel Aviv to find out...
