Personalized Nutrition

Nlumn digs into understanding the personalized nutrition consumer

30-Jan-2024 By Stephen Daniells

A new report from personalized nutrition and health consulting company Nlumn highlights findings from the first U.S. consumer study focused specifically on personalized nutrition consumers.

Wild.AI’s Helene Guillaume prepares to take SANS stage

18-Jan-2024 By Danielle Masterson

With various life stages and fitness levels, the extra layers women come with can make for a challenge—and Wild.AI is tackling it head on.

Back to the Future of Nutrition: Revisiting predictions about nutrition and health in 2067

10-Jan-2024 By Stephen Daniells

In 2017, Mark Miller, principal of Kaiviti Consulting, made some bold projections about what nutritional health will look like in 2067. Seven years on, he revisits and updates his what he called “ridiculously excessive speculations”.

Thorne taps former Vitamin Shoppe CEO for top job

20-Dec-2023 By Stephen Daniells

Colin Watts, former CEO of The Vitamin Shoppe and president of Weight Watchers Health Solutions, has been named the new CEO of Thorne, Thorne HealthTech’s personalized supplement and testing unit.

AHARA partners with Instacart to streamline shopping for personalized nutrition

15-Dec-2023 By Deniz Ataman

Precision nutrition and food-tech platform AHARA's integration with Instacart allows users to easily add nutritionist-recommended items to their grocery lists on the food delivery platform.

NutraCast: Bloodwork, questionnaires and AI: The winning formula for precision nutrition?

08-Dec-2023 By Danielle Masterson

“Stop guessing which mass-made supplements to take. None are meant for you.”
–That’s a statement from Bioniq’s website, a company that offers personalized supplements using a patented algorithm. The London-based startup opened its doors in 2019...

NutraWomen Wednesday: Carlee Hayes, RDN, Senior Nutrition Manager at Nutrisense

06-Dec-2023 By Danielle Masterson

On a mission to make nutrition treatment the norm, not the last resort, Carlee Hayes, RDN, joined Nutrisense, a metabolic health company that utilizes Continuous Glucose Monitoring (GCM) technology to provide real-time data to clients.

Study suggests personalizing fiber supplementation to individual guts

29-Nov-2023 By Asia Sherman

Fiber supplementation should be tailored to an individual’s gut microbiota composition and desired outcome, according to researchers from the University of Sydney.

Calling all Sports & Active Nutrition start-ups!

14-Nov-2023 By Stephen Daniells

NutraIngredients-USA is inviting early-stage active lifestyle brands to enter its "Start-up Stars" competition which will see three pioneering entrepreneurs gain industry notoriety at the Sports & Active Nutrition Summit 2024.

Viome Life Sciences acquires Naring Health

02-Nov-2023 By Danielle Masterson

With an already extensive repository of human biological data–52.55 quadrillion data points paired with phenotype data from over 700,000 human samples–the strategic acquisition is certain to take precision nutrition to a whole new level.

Viome launches oral intelligence test, personalized oral biotics

27-Jul-2023 By Danielle Masterson

The company is connecting the dots between the oral microbiome and overall health with personalized biotics based results from an at-home saliva test.

NutraWomen Wednesday: Amanda Frick, ND, LAc, VP Medical Affairs, Thorne

26-Jul-2023 By Danielle Masterson

Amanda Frick, ND, LAc, VP of Medical Affairs at Thorne, was trained as a Naturopathic Doctor and Acupuncturist. She’s passionate about facilitating health and wellness by driving innovation, education, and safety of dietary supplements. She’s been in...

Scientific basis for the development of functional food for mental wellbeing

26-Jul-2023 By Olivia Haslam

There is good evidence to support the development of biotic supplements and functional foods to aid mental health via the gut-brain axis, a new review has concluded.

Thorne launches Build to Last campaign with Dwyane and Zaire Wade

25-Jul-2023 By Danielle Masterson

The push marks the company’s first-ever global brand campaign to support every age at every stage.

Beauty-from-within: AI, omics and personalized probiotics

24-Jul-2023 By Danielle Masterson

While hero beauty ingredients like collagen and biotin are nothing new, how they’re being dispensed is getting an upgrade.

NutraWomen Wednesday: Mariëtte Abrahams, CEO and founder of Qina

05-Jul-2023 By Danielle Masterson

The personalized nutrition guru’s work lies at the intersection of nutrition, technology and society.

Scientific Frontiers winner: Making the case for a microbiome-based personalized diet

23-Jun-2023 By Asia Sherman

Istanbul-based Enbiosis Biotechnologies presented its novel microbiome modulation research last week at Probiota Americas after taking top honors as the conference’s Scientific Frontiers winner.

Prior conditions impact effectiveness of sleep supplements, study finds

15-Jun-2023 By Olivia DeSmit

In a study recently published in Nutrients, researchers found a link between prior conditions and the effectiveness of sleep supplements. The four supplements tested, l-theanine, GABA, AVLE and l-serine resulted in better sleep overall, and improved certain...

Startup Spotlight

Q&A: Rootine founder talks commitment to scaling precision nutrition

22-May-2023 By Asia Sherman

Rootine is carving out its space in the precision nutrition market, attracting a membership base of elite athletes and a broader health-conscious public drawn to its customized approach to cellular nutrition.

NutraCast: Intake Health’s device that measures hydration in real-time

19-May-2023 By Danielle Masterson

Intake Health is working with several major pro sports teams to measure athlete hydration in real-time. But the technology they’re using isn’t a smart watch, an Oura Ring, or even a wearable. It’s a device that is affixed to locker room urinals. The company...

Viome expands personalized preventative nutrition mission to Canada

16-May-2023 By Asia Sherman

Viome, a longevity and preventative healthcare company, is expanding its footprint to Canada on a quest to get to the root of health symptoms, reverse biological aging and eradicate debilitating illnesses worldwide.

LifeNome launches nutrigenomics program for practitioners

12-Apr-2023

The New York City-based precision health company is entering the practitioner channel by offering nutrigenomics assessment technology to nutritionists to allow for hyper-personalized nutrition counseling.

Brightseed enters microbiome space, announces collaboration with ADM

06-Apr-2023 By Danielle Masterson

The companies said the partnership will redefine the future of ingredients by advancing gut health.

Strong partnerships drive innovation in personalized nutrition

16-Mar-2023 By Danielle Masterson

With consumers demanding greater control over personal health and wellbeing, we’re seeing a new wave of strategic partnerships that leverage tech and nutrition know-how to take the market next level.

GenoPalate launches personalized vitamins based on DNA

07-Feb-2023 By Danielle Masterson

The rising need for customized solutions has resulted in a growing number of players entering the personalized nutrition game. GenoPalate is taking it to the next level by offering supplements based on genetics.

LifeVantage responds to purchasing trends with business plan revamp

24-Jan-2023 By Danielle Masterson

The company has spent the past year laying the groundwork for the 360-degree relaunch and now LifeVantage is ready to unveil its fresh take on the evolving direct sales industry.

Glanbia Nutritionals 2023 Megatrends: Focus on personalized performance

16-Dec-2022 By Asia Sherman

As consumers continue to prioritize their individual lifestyle needs, Glanbia Nutritionals points to personalized performance as one of the global megatrends to watch in 2023.

'A fantastic event': 6 reasons to attend NutraIngredients-USA’s Sports & Active Nutrition Summit 2023

12-Dec-2022 By Stephen Daniells

The Sports & Active Nutrition Summit 2023 is just two months away! Bridging the science and business of the sports and active nutrition categories, SANS is a must-attend event, and let us tell you why…

Viome raises $67M series C financing

20-Oct-2022 By Danielle Masterson

Then fresh funds will help the personalization company further develop and expand its suite of consumer and advanced early-detection diagnostic tests.

Ombre moving microbiome home tests and probiotic supplements into retail

19-Sep-2022 By Asia Sherman

Personalized nutrition company Ombre is retail ready, preparing to launch its microbiome home test kit and targeted probiotic supplements to a wider market at Natural Products Expo East later this month.

InsideTracker raises $15 million to ramp up tech, science team

15-Sep-2022 By Danielle Masterson

Following a strong growth year, InsideTracker attracted a new round of Series B financing from a group lead by the international food tech investment fund PeakBridge.

JumpstartMD, OK Capsule join forces to make personalization accessible

07-Sep-2022 By Danielle Masterson

OK Capsule said it's disrupting the industry by offering partners personalized supplement packets at scale.

Viome Life Sciences debuts Full Body Intelligence Test

26-Jul-2022 By Danielle Masterson

The clinically-backed test will provide users with insights that drive personalized food recommendations and custom-formulated supplements.

Healthycell partners with Panaceutics to deliver personalized gel formulation

25-Jul-2022 By Danielle Masterson

The supplement company says the key differentiator in its personalized nutrition offering is an outcome-based method rather than the traditional input-based approach.

NutraCast: Thorne’s Microbiome Wipe adds convenience to gut health testing

15-Jul-2022 By Danielle Masterson

Thorne HealthTech recently relaunched its Gut Health Test with the inclusion of its patent-pending Microbiome Wipe, eliminating the stool sampling that might be deterring users from testing their microbiome.

Today! Winners of 2022 NutraIngredients-USA Awards announced!

13-Jul-2022 By Stephen Daniells

After all the waiting, it’s finally here. We’ll reveal the winners of this year’s NutraIngredients-USA Awards at 11am Central US time. Here’s what you need to know:

NutraCast: Nuritas Peptide Finder accelerates discovery process

01-Jul-2022 By Danielle Masterson

Health tech startup Nuritas has built an extensive peptide knowledge base using its proprietary AI and genomics platform Nπϕ (Nuritas Peptide Finder). The platform analyzes billions of untapped peptides in plants and natural food sources to predict and...

Puritan's Pride throws hat in vitamin packs ring

09-Jun-2022 By Danielle Masterson

Nature Made, Vous Vitamins, Care/Of, Persona and Vitally are just a handful of the growing number of brands offering personalized vitamin packs. And after nearly half a century in the vitamins and supplements business, Puritan's Pride has hopped...

Genomics testing company ProPhase Labs reports 211% sales gain

16-May-2022 By Hank Schultz

ProPHase Labs reported triple digit sales gains, reflecting the growing demand for genomics testing in personalized nutrition, as well as the ongoing need for COVID-19 tests.

NutraWomen Wednesday: Renee Deehan, PhD, VP of Science, InsideTracker

04-May-2022 By Danielle Masterson

Renee Deehan, PhD, leads a science team that builds and mines the world's largest dataset of blood, DNA, fitness tracking and phenotypic data from healthy people to find actionable insights for health. She is a molecular biologist by training and...

Personalized vitamin company scores $9.5M investment

24-Mar-2022 By Danielle Masterson

The company also serves as a contract packager and customer fulfillment operation.

NutraWomen Wednesday: Arielle Levitan, MD & Romy Block, MD, co-founders of Vous Vitamin

09-Mar-2022 By Danielle Masterson

Vous Vitamin is a personalized vitamin company that uses an all-in-one multivitamin approach rather than packs. The company is led by two physicians who wanted to simplify the process for consumers by offering proprietary formulas tailored to individual...

NutraCast: Qina’s Mariette Abrahams on why personalized nutrition is the future

25-Feb-2022 By Danielle Masterson

The entrepreneur lays out how manufacturers and ingredient companies are falling short on addressing personalized nutrition and how more companies can take a more personalized approach.

Elo gets $5 million seed funding to expand personalized nutrition

10-Feb-2022 By Danielle Masterson

The San Francisco-based personalized nutrition company launched in 2020 has just picked up a $5 million seed round.

How personalized nutrition is driving the sports ecosystem

25-Jan-2022 By Danielle Masterson

Experts from some of the world’s most innovative companies will discuss their proactive approach to understanding an athlete’s individual needs and how to apply research and technology at an upcoming NutraIngredients-USA live event.

The time is now for AI in sports & active nutrition

13-Jan-2022 By Danielle Masterson

Companies need to shift beyond providing generic supplements and toward more AI-personalized offerings—or risk being left behind.

Nourished debuts ingredients that target PCOS, menopause

06-Jan-2022 By Danielle Masterson

Isoflavones and inositol are the latest expansion in the UK-based company’s portfolio of custom nutrients.

Netflix for food: Food scientist creating data model for personalized dietary recommendations

06-Jan-2022 By Danielle Masterson

A new research project is underway that will develop new computational methods for analyzing and integrating different types of data available from an existing cohort of young adults, including continuous glucose measurements, images of meals, metabolomics...

Company launches around curated supplement set, personalized nutrition advice

22-Nov-2021 By Hank Schultz

A company called Curated Wellness has launched with a model that connects consumers to a suite of high quality supplements as well as personalized wellness coaching from trained practitioners.