Personalization

Nlumn digs into understanding the personalized nutrition consumer

30-Jan-2024 By Stephen Daniells

A new report from personalized nutrition and health consulting company Nlumn highlights findings from the first U.S. consumer study focused specifically on personalized nutrition consumers.

McKinsey Future of Wellness 2024 trends: Eye on personalized and credible solutions

24-Jan-2024 By Asia Sherman

Consumers are taking greater control of their health and expect companies to provide effective, science-backed solutions, according to insights provided by McKinsey & Company.

LifeNome launches nutrigenomics program for practitioners

12-Apr-2023

The New York City-based precision health company is entering the practitioner channel by offering nutrigenomics assessment technology to nutritionists to allow for hyper-personalized nutrition counseling.

NutraCast: Neutrogena and Nourished use biometrics to deliver 3D-printed, personalized beauty supplements

24-Feb-2023 By Danielle Masterson

According to research from The Benchmarking Company, 92% of beauty consumers believe the best way to attain beauty objectives is from the inside-out. In order to meet the demand for beauty from within, 3D printed vitamin makers Nourished joined forces...

GenoPalate launches personalized vitamins based on DNA

07-Feb-2023 By Danielle Masterson

The rising need for customized solutions has resulted in a growing number of players entering the personalized nutrition game. GenoPalate is taking it to the next level by offering supplements based on genetics.

NutraCast: OK Capsule on identifying opportunity to achieve personalization at scale

20-Jan-2023 By Danielle Masterson

From personalized packaging to smart tech and sustainable packaging, there have been a lot of advancements in recent years within the dietary supplement industry. So what are some of the trends shaping the market and how do we stay on top of those given...

Viome raises $67M series C financing

20-Oct-2022 By Danielle Masterson

Then fresh funds will help the personalization company further develop and expand its suite of consumer and advanced early-detection diagnostic tests.

Pro esports organization taps Thorne HealthTech as official partner

11-Oct-2022 By Danielle Masterson

The collaboration will leverage the new partnership in many ways, with the main goal of introducing gamers to a healthy lifestyle with science-driven products that support enhanced performance.

InsideTracker raises $15 million to ramp up tech, science team

15-Sep-2022 By Danielle Masterson

Following a strong growth year, InsideTracker attracted a new round of Series B financing from a group lead by the international food tech investment fund PeakBridge.

JumpstartMD, OK Capsule join forces to make personalization accessible

07-Sep-2022 By Danielle Masterson

OK Capsule said it's disrupting the industry by offering partners personalized supplement packets at scale.

Puritan's Pride throws hat in vitamin packs ring

09-Jun-2022 By Danielle Masterson

Nature Made, Vous Vitamins, Care/Of, Persona and Vitally are just a handful of the growing number of brands offering personalized vitamin packs. And after nearly half a century in the vitamins and supplements business, Puritan's Pride has hopped...

Personalized vitamin company scores $9.5M investment

24-Mar-2022 By Danielle Masterson

The company also serves as a contract packager and customer fulfillment operation.

Company launches around curated supplement set, personalized nutrition advice

22-Nov-2021 By Hank Schultz

A company called Curated Wellness has launched with a model that connects consumers to a suite of high quality supplements as well as personalized wellness coaching from trained practitioners.

Nature’s Sunshine Personalization Program is New Business Strategy

22-Jun-2021 By Emily Jarecki

Nature’s Sunshine’s new personalization program is part of an ongoing plan to revitalize its business and increase earnings for their practitioners and retailers by offering their customers presorted supplements delivered monthly.

Medical device developer eyeing personalized nutrition opportunities

11-Jan-2021 By Hank Schultz

The inventor of a new diagnostic device sees promise in expanding the technology into personalized nutrition.

‘Any company that is not doing personalization is going to die’: Viome founder

16-Dec-2020 By Stephen Daniells

“Every person in the next five years is going to ask for foods that are personalized for them, and every ingredient is personalized for them,” said Naveen Jain during a recent webinar hosted by NutraIngredients-USA.

Editor's Spotlight

More data fueling explosion of personalized nutrition

13-Nov-2019 By Hank Schultz

Additional data will continue to fuel the growth of personalized nutrition, participants in a panel discussion said.

Personalized nutrition has taken giant steps in seven years, observer says

16-Oct-2019 By Hank Schultz

True personalized nutrition and health care was a promise seven years ago. Now it’s a reality, and is moving into the implementation phase, an observer says.

Vitamin Shoppe debuts new store concept, integrating technology, personalization

14-Oct-2019 By Danielle Masterson

Vitamin Shoppe recently unveiled a new store concept with the hope to boost sagging revenues by engaging consumers with technology-driven personalization.

Editor's Spotlight: Q&A with Persona’s CEO and founder Jason Brown

Persona CEO: ‘Chase the shiny new technology that has a big price tag – that’s not always the best solution’

17-Oct-2018 By Adi Menayang

Is a lifestyle questionnaire ‘personal’ enough for personalized nutrition? Persona’s founder and CEO Jason Brown talks about growing a business in the personalized nutrition space