PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy Category at PepsiCo, told FoodNavigator-USA.
PepsiCo beat second quarter expectations with its Frito-Lays and PepsiCo Beverages North America divisions posting double-digit organic revenue growth, but the company faces several challenges across its business, especially in the energy and sport drink...
As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...
Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes.
PepsiCo is making a $550m investment in functional energy drink Celsius: further boosting its focus on the energy category and eying up a shared opportunity to drive growth and innovation in the sector.
PepsiCo Health & Nutrition Sciences (H&NS) has unveiled a website that offers internal education to healthcare professionals. The hub will serve as a resource hub to aid healthcare professionals in all areas of practice and help them continue...
PepsiCo has launched Soulboost, a new functional sparkling water brand infused with ingredients L-theanine and panax ginseng, targeting wellness-focused consumers and the $11.3bn global enhanced water category.
Taste must take top priority when it comes to developing new products in the plant-based space in order to win over consumers that are increasingly aware the food choices they make toward will dictate health outcomes in later life, according to global...
If you’ve got enough money - and clout - it’s not hard to make a big splash with a new product launch in year one. The real test comes in years two, three and four. And PepsiCo is proving that its innovations are still delivering after the initial hype...
The Coca-Cola Company has confirmed to BeverageDaily.com that it has signed a deal to distribute dairy-based sports recovery beverage Core Power as it targets early stage growth in an ‘exciting’ category.
When PepsiCo put up $5.4bn last week to acquire Wimm-Bill-Dann, it was seduced by the promise of high revenue growth but like any high-yield investment the Russian deal does not come without risks.
GlaxoSmithKline is taking on the might of Pepsi’s Gatorade in the US sport beverages market by announcing its intention to launch Lucozade as part of a strategy to take the brand global.
A new market report predicts that coconut water is set to redefine the sports drinks market after Coca-Cola and PepsiCo both put their weight behind the new niche last year.
The economic recession is biting across the globe, and bleeding casualties litter all industries, but now is not the time to cower. Those willing to spend may provoke a stimulation of their business that could set them up for years, if not decades, to...
NutraCea has entered into an agreement with Archer Daniels Midland
(ADM) for the production of its stabilized rice bran - a
significant accomplishment for the young company as it brings its
nutritious ingredient to the mainstream...
Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.
PepsiCo has signed a deal with Ocean Spray to bottle and distribute
single-serve cranberry juice drinks, as the soft drinks firm looks
to expand its offering to health-conscious consumers.
Gadot is introducing a new highly soluble source of calcium
suitable for use in syrups and concentrates, which could help
beverage formulators design products to meet burgeoning interest in
functional drinks.
PepsiCo has launched a range of flavoured waters enriched with
vitamins across the US, in a further sign that functional drinks
are pushing their way into the mainstream soft drinks sector.
Sports and energy drinks have stolen a march on foods to become the
powerhouse of the global market in performance products, according
to a new report from Leatherhead Food International.
Sports drinks, juice and bottled water spearheaded a set of
encouraging third quarter results from Coca-Cola as
health-conscious consumers force a realignment at the major soft
drinks players.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
PepsiCo firm Gatorade has introduced a new product with twice as
much sodium and three times the potassium of its market leading
beverage to meet demand from endurance athletes.
The manufacturer of energy drink Gatorade may be about to pay twice
the sum it currently invests in sponsoring the National Football
League, according to reports yesterday.
Functional soft drinks are no longer confined to obscure avenues of
soft drinks consumption and are steadily edging towards the
mainstream, according to a new report.
The merger of PepsiCo with compatriot Quaker Oats gave a major
boost to operating profits at the giant snack food and soft drinks
group in 2002 - and the recent reorganisation of the international
business should lead to further gains...
Further evidence pointing to the growing importance of the enhanced
water market was revealed this week as Gatorade announced that its
Propel Fitness Water brand had exceeded sales of €100 million in
the US.
The maker of Tropicana orange juice, the Gatorade energy drink, and
Quaker Oats said sales for the 2002 third quarter climbed 4 per
cent on the same period last year to $6.38 billion (€6.5bn).
Procter & Gamble has filed a lawsuit against former partner
Coca-Cola to stop the Minute Maid unit from using its technology
for calcium-enriched orange juice.
Medical products maker Baxter International is set to unveil a line
of vitamin-laced bottled waters in its first foray into the
consumer food and beverage market.
PepsiCo reported a 14 per cent increase in first-quarter net
income, citing strength in its largest divisions, Frito-Lay and
Pepsi-Cola in North America. There was also a very strong quarter
from energy drink brand, Gatorade.
A 16 per cent rise in fourth quarter profits at giant snack food
and soft drink maker PepsiCo has been offset by growing concerns
about the recently acquired Gatorade sports drink business.
Coca-Cola is poised to add nutrients to a new line of bottled
water, to be called Dasani Nutriwater, taking on arch-rival
PepsiCo's own enhanced Aquifina.
After months of baited breath soft drinks giant PepsiCo Inc.
finally obtained the approval, albeit by a hair's breadth, to buy
Quaker Oats Co. and its successful Gatorade brand.
The Federal Trade Commission (FTC) is getting ready to vote as
early as Wednesday on whether to try to block PepsiCo Inc.'s
proposed $13.8 billion acquisition of Gatorade sports drink maker
Quaker Oats Co.
