October Launch Pad

Lemme launch

Kourtney Kardashian Barker is releasing Lemma Mama, a prenatal vitamin formulated to promote healthy fetal development and support a mother’s energy.

The capsules are vegetarian, non-GMO and formulated with ingredients like methylfolate to support red blood cell formation and growth function. It is also used to reduce the risk of birth defects in the brain and spine. In addition to Methyfolate, Lemme Mama also features Iron bisglycinate, choline, vitamin K as MK7 and a berry fruit blend.

Positive quartet

O Positiv just launched O Positiv Essentials, four supplements that include iron + vitamin C; milk thistle; L theanine; and a Mushroom Super Blend–all sold in bulk value 3-month supplies, exclusively on Amazon.

• Iron + Vitamin C supports healthy red blood cells, energy production, immune system function, and neurological health as well as iron absorption from the GI tract.
• Milk Thistle supports liver function and health, provides antioxidant support and supports the body's natural detoxification processes.
• L-theanine supports healthy stress response, promotes relaxation, promotes sense of calm, and reduces occasional anxiousness.
• Mushroom Super Blend is made up of lion's mane, reishi and cordyceps, supporting overall health.

Beyond a boost

GNC has a new offering for intense energy, boosted cognitive performance, and nootropic and nervous system support.

Beyond Raw LIT Charged is a new daily supplement formulated to improve energy, mental focus, and reaction time. It includes 250mg caffeine, 300mg Alpha-GPC, 100mg Neurofactor coffee fruit extract and 1000mg L-tyrosine. The formula is available in three flavors: Gummy Worm, Watermelon and Snow Cone.

Something to wag about

WagWell, a dog wellness brand committed to making sustainable, functional products, has launched with a curated collection of supplements aimed to help dogs live their best lives. The brand will first introduce supplements that feature Ahiflower, a plant-based omega oil that is clinically proven to improve a dog's skin, coat and joints.

WagWell's products are produced in U.S. facilities, all-natural, human grade, with no fillers, corn, wheat, or soy, and are minimally processed.

Puppy powder

Native Pet announced the addition of The Daily. After two years of development, The Daily comes to market offering a science-backed, everyday solution for a pup’s well-being.

The Daily's powder format ensures the integrity of the active ingredients and the highest level of efficacy for dogs. The new supplement was formulated with the clean, whole-food ingredients, zero additives or fillers, and a high number of active ingredients.

Attention energy and recovery seekers

The Animal brand is hoping to appeal to a variety of energy and recovery seekers with its newest innovation in the form of chewable energy and recovery products. Following the success of their chewable creatine, Animal is expanding their chewable platform to include Animal Energy and Animal Recover & Restore Performance Chews.

The new chewable format is designed to elevate the fitness experience by offering convenience. Unlike traditional powders and mix-ins, these chews require no water and are ideal for fitness enthusiasts on the go.

Brain food

Nutrient Survival has unleashed its breakthrough brain targeted drink, BrainCare, to its existing BrainCare line. The offering provides essential nutrients to support longevity and quality of life.

Each 19g serving includes 40 essential nutrients, nine bioactive brain ingredients, four neurotransmitter converters and three brain energy amino acids. Specifically, the blend includes phosphatidylserine, acetyl L-carnitine, alpha-GPC, beta-caryophyllene, quercetin, alpha lipoic acid, coenzyme Q-10, n-acetyl cysteine and hesperidin.

A burst of berberine

HUM Nutrition has launched its newest supplement, Best of Berberine, featuring 1200mg of pure Berberine. The 30-day supply is made with a clinically tested dose of berberine and offers a helpful boost for those interested in managing weight and healthy glucose levels.

Berberine is an organic alkaloid compound found in a variety of plants that has been shown in clinical trials to support cardiovascular health by lowering cholesterol, regulating blood sugar levels, and supporting weight loss. Berberine works to regulate how glucose is metabolized to get blood sugar under control, providing sustained energy and feeling fuller for longer as a result. Glucose is an important source of energy and a key fuel for our brains, and when blood sugar is regulated, healthy weight management and regulating appetite becomes easier.

Making moves

Voltaren has entered into the supplements category with the launch of a new line to support healthy joints.

The two new products, Joint Health & Bone Strength and Joint Comfort & Movement, are formulated with essential nutrients to support joint health. Joint Health & Bone Strength specifically protects joint tissue and maintains the cartilage the body naturally loses with age, via UC-II collagen, calcium and vitamin D.

Joint Comfort & Movement proactively promotes mobility and flexibility by way of a blend of Boswellia and turmeric for healthy aging and movement.