Influencers

Dietary supplement industry remembers Bill Richardson

12-Sep-2023 By Asia Sherman

Former New Mexico governor and congressman Bill Richardson, who died Sept. 1 at age 75, dedicated his life to public service and freeing political hostages, but he also championed the dietary supplement industry when it needed it most.

The long tail of TikTok: What recent history teaches us about berberine & taurine

30-Jun-2023 By Stephen Daniells

TikTok trends are hard to predict: They burst out of nowhere, take on a life of their own, and leave brands scrambling to meet a surging demand for products. But what can we learn from the social media channels recent history?

Ullman breaks down FTC’s recent Health Products Compliance Guidance

22-Mar-2023 By Stephen Daniells

The details around claims substantiation in the recently released Health Products Compliance Guidance from the Federal Trade Commission (FTC) could be a “huge sea change”, says attorney Marc Ullman.

Influencer designed products are set to shake sports nutrition in 2020, market analyst predicts

14-Jan-2020 By Nikki Hancocks

Influencer designed products will be one of the biggest trends in 2020 for sports nutrition and the market is ripe to capitalise on the trend, according to a market analyst.

Influencer power: A legal and ethical guide to social media marketing

26-Sep-2019 By Nikki Hancocks

Influencer marketing is still quite novel and yet it's predicted to grow to more than double 2017 figures to become a $6.5bn industry this year (Influencer Marketing Hub) so its important to ensure these promo's are legal and ethical.

How much ROI can a company get through influencer marketing?

03-May-2019 By Adi Menayang

Targeting the right influencers for a marketing campaign brought in a return six times higher than the average social media food campaign, according to a recent analysis from consumer research company IRI for one of its clients, energy shot brand 5-hour...