Influencer Marketing

Myprotein: Breaking stereotypes and empowering women in sports nutrition

20-Feb-2024 By Olivia Haslam

A significant number of women still do not perceive sports nutrition as essential for their fitness goals, a persisting misconception that The Hut Group (THG), owner of supplement brand Myprotein, is working to dispel.

Keeping up with Ashwagandha

11-Oct-2022 By Danielle Masterson

Is Kourtney Kardashian Barker’s new wellness brand signaling a turning point for the Ayurvedic herb?

‘Luxury’ brain health brand signs up content marketing partner

11-Apr-2022 By Hank Schultz

A new brain health supplement brand has teamed with a content marketing organization to raise the awareness of its ‘luxury’ products.

NuSkin turning to affiliate model to regain sales momentum

06-Dec-2021 By Hank Schultz

NuSkin Enterprises is among the latest multi level marketing companies transitioning to a hybrid model that includes affiliate marketers, the company announced recently.

NutraCast Podcast: Are brands responsible for consumer reviews? Atty Marc Ullman weighs in

04-Sep-2020 By Danielle Masterson

When it comes to discussing immunity and other health claims, marketers have to be cautious, especially in the current climate. A recent National Advertising Division (NAD) decision stated this is an “unprecedented time” and declared it would fulfill...

FTC puts limits around influencer economy with rules guidance

11-Nov-2019 By Danielle Masterson

As online influencers continue to wield more and more financial power, the FTC is laying down the rules on how brands and influencers must be transparent about their working relationship.

WATCH: Social media's impact on unhealthy diet obsessions

30-Oct-2019 By Nikki Hancocks

Social media is driving a whole host of nutrition myths and causing a growing number of young adults to become totally obsessed with their diets, health and nutrition experts have been warned.