Hydration

Ghost launches hydration beverage with full disclosure and zero caffeine

07-Feb-2024 By Asia Sherman

Lifestyle sports nutrition brand Ghost is expanding its footprint in the hydration category with the addition of a ready-to-drink beverage in a range of fruity flavors.

Nuun and Orangetheory Fitness join forces in the name of hydration

16-Jan-2024 By Danielle Masterson

Orangetheory Fitness recently announced Nuun Hydration, a Nestlé Health Science brand, as its preferred pro-active hydration partner.

Q&A: Liquid Fuel on finding its own sweet spot in the evolving sports hydration category

02-Oct-2023 By Asia Sherman

Liquid Fuel, a collaboration between veteran sports dietitian Tavis Piattoly and professional chef Kyle Coleman, is looking to update the booming sports and hydration beverage category by removing the blood sugar spikes from the formula.

Special Edition: Sports & Active Nutrition

Hydration, pre-workouts & creatine the stars of the 2023 sports nutrition market

21-Sep-2023 By Stephen Daniells

After a challenging few years during the COVID-19 pandemic, the sports and active nutrition category is surging, with hydration, pre-workouts, and creatine crushing it with huge sales growth.

July Launch Pad

28-Jul-2023 By Danielle Masterson

This month features all the ingredients for summer—sun protection, hydration, and even something to keep the pups energized.

The Vitamin Shoppe 2023 Health & Wellness Trends: Focus on fitness and active lifestyles

11-Jul-2023 By Asia Sherman

Consumer purchasing behavior is evolving, shifting from categories like immunity protection and foundational health towards products that enhance fitness and active lifestyles, according to the latest Health & Wellness Trends Report from supplement...

June Launch Pad

27-Jun-2023 By Danielle Masterson

The first month of summer is jam-packed with launches, with a range of new offerings in sports nutrition, hydration and sleep support. As brands try to standout out in the crowd, we're noticing a lot interesting flavor profiles starting to emerge....

NutraCast: Intake Health’s device that measures hydration in real-time

19-May-2023 By Danielle Masterson

Intake Health is working with several major pro sports teams to measure athlete hydration in real-time. But the technology they’re using isn’t a smart watch, an Oura Ring, or even a wearable. It’s a device that is affixed to locker room urinals. The company...

Nuun quenches thirst with proactive approach to hydration

14-Mar-2023 By Danielle Masterson

After nearly two decades in business, the electrolyte support supplement was once the only game in town. How are they winning in what's shaping up to be a crowded category?

Hydration category gains popularity for active lifestyles and beyond

06-Mar-2023 By Danielle Masterson

As functional beverages continue to trend, hydration is one area GNC’s Ken Huntly said we should be watching.

Gatorade introduces new gummies, overshadowed by bottle

17-Oct-2022 By Danielle Masterson

As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...

July Launch Pad: Hydration leads the way

28-Jul-2022 By Danielle Masterson

The rise in products offering a hydration boost demonstrates consumers want beverages that deliver taste and functionality.

Sugar-free vitamin/hydration maker signs deal with Whole Foods

24-Nov-2021 By Hank Schultz

A startup with a mission to get the sugar out of multivitamins has managed to attract the attention of Whole Foods Markets, signing a new distribution deal.

Just drink when you’re thirsty? Think again

12-Nov-2020 By Hank Schultz

A new paper suggests that measuring proper hydration in the body is far more complex than might be assumed. Multiple tests might need to be done to get an accurate measurement, the authors claimed.

January new product launches: Probiotic fruit bar, organic protein milk, and more

10-Jan-2019 By Adi Menayang

In this round-up of the latest product launches from the end of last year and beginning of this new year, we have fruit bars with probiotics, a pre-workout that ‘tastes like college,’ and organic high protein milk.

Maize starch, glucose sports drink improved hydration among Australian footballers, study suggests

01-Oct-2018 By Adi Menayang

Downing maize starch as a solution to stay hydrated in hot summer months seems counter-intuitive at first, but researchers in Australia found that supplementing with a resistant starch may improve hydration.