Technical / White Paper
GreenGrown®: Developing Loyal Vegetarian Customers
Significant revenue potential now exists in the mature glucosamine market for manufacturers that tap into the rapidly growing vegetarian-aware and GMO-apprehensive markets.
Today in the U.S., 35% of supplement users say that a vegetarian source is important—up from 26% in 2006. These vegetarian-aware consumers buy 3x’s more supplements and demonstrate brand loyalty. At the same time, 48% of consumers are very concerned about GMOs in their diet and 87% think non-GMO products are inherently healthier. Manufacturers can win market share by catering to the growing and fiercely loyal vegetarian and non-GMO segments.
