EXPO WEST 2017: The state of the natural products industry

By Elaine Watson

14-Mar-2017 - Last updated on 13-Mar-2017 at 19:27 GMT

If the proliferation of booths at Expo West is anything to go by, the natural, organic and specialty products industry is in rude health, while investors are now competing with the likes of Leonardo DiCaprio for a slice of the action. But how fast is it growing and what are the key growth drivers?

EXPO WEST 2017: The state of the natural products industry

The overall food market is flat; but natural & organic was up 7.7% in 2016

Natural/organic market sub-segments

Which ‘healthy’ categories are driving growth?

Dollar sales growth is driven primarily by natural/specialty brands

Natural products are growing fastest in the conventional channel

Trendwatching: From probiotics to Paleo

Grass-fed on fire

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What share of product categories do ‘natural’ products control?

Natural products drive growth in soft drinks

Plant-based ‘milk’

Plant-based ‘cheese’

Plant-based ‘meat’

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Organics... Supply and demand

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