Energy

ResBiotic expands portfolio with prebeet Energy+

09-Jan-2024 By Stephen Daniells

Alabama-based ResBiotic Nutrition has launched its second product—a caffeine-free, 4-in-1 formula to support digestion, energy, skin and heart health.

Gatorade Water set to launch in 2024: promising to ‘bring the credibility and trust of the iconic Gatorade bolt to the water aisle’

07-Sep-2023 By Rachel Arthur

With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...

Probiotics from elite athletes may boost sleep quality & energy levels

27-Jun-2023 By Stephen Daniells

A probiotic consortium developed by microbiome innovators FitBiomics may boost sleep quality by 69% and energy levels by 31%, according to findings of a new pilot study.

May Launch Pad

30-May-2023 By Danielle Masterson

This month’s launches are packed with branded ingredients aimed largely at brain health, along with energy for athletic performance and a couple metabolic support products for good measure.

FitBiomics rolls out pilot project for fatigue-fighting Veillonella probiotic

19-Apr-2023 By Stephen Daniells

Biotech innovator FitBiomics is seeking to accelerate the commercial optimization of its next-generation probiotic Veillonella that naturally converts lactic acid into energy to fight fatigue and promote endurance.

Q&A: ING2 co-founder on developing evolved ingredients for muscle, brain and gut health

20-Jan-2023 By Asia Sherman

Ingenious Ingredients (ING2), an innovation company focused on developing breakthrough bioactives, says it has hit lighting twice with its two first ingredients.

Collaborate to reduce energy drink health risks, scientists warn

06-Dec-2022 By Nicola Gordon-Seymour

Scientists are calling for a European legal framework for energy drinks (EDs) to regulate maximum levels of active components, volume size, and initiate labelling improvements to mitigate health risks from excessive exposure.

Winter Launch Pad

01-Dec-2022 By Danielle Masterson

Whether it’s via amino acids, bee propolis or CBD, products that promote energy are sleighing this season.

MuscleTech launches pre-workouts with paraxanthine caffeine-metabolite

10-Oct-2022 By Stephen Daniells

Iovate Health Sciences-brand MuscleTech has announced the launch of two pre-workout formulations containing paraxanthine, a caffeine metabolite developed by Ingenious Ingredients.

Consumer goods company dives into supplement trade with line of wellness shots

19-Jul-2022 By Hank Schultz

Another company with marketing acumen but no nutritional experience has dipped its toe into the supplement industry with a new range of wellness shots.

Ingenious Ingredients self-affirms GRAS status for paraxanthine ingredient

23-Nov-2021 By Stephen Daniells

Ingenious Ingredients (Ing2) has announced it has achieved self-affirmed GRAS (generally recognized as safe) status for its Enfinity-branded paraxanthine ingredient for use in food and beverages.

Study supports OmniActive’s sustained release caffeine’s nootropic effects

04-May-2021 By Stephen Daniells

A new pharmacokinetic (PK) data on OmniActive’s energy ingredient, Xtenergy shows that blood levels of caffeine were sustained significantly longer than immediate release caffeine, with no ‘caffeine crash’ effects reported.

Chewable energy tab maker hires energy brand veteran in bid to disrupt category

18-Mar-2021 By Hank Schultz

Voke Tab Inc. has hired an executive who helped reshape the energy category once already in a bid to carve out market share for its chewable tablet delivery mode.

Sodium bicarbonate delivery before exercise benefits anaerobic output, meta analysis finds

24-Feb-2021 By Hank Schultz

A new meta analysis supports the notion sodium bicarbonate benefits anaerobic exercise via the glycolytic energy production system. The authors also weighed on what they said to be the best way to supplement athletes with the compound.

Ghost Lifestyle CEO on new partnership with AB Inbev: ‘It’s a formidable one-two combo’

20-May-2020 By Stephen Daniells

Disruptive sports nutrition brand Ghost Lifestyle has announced a partnership with beverage giant Anheuser-Busch InBev for a new range of ready-to-drink products.

Celsius bucks postulated drop in energy category, notching 95% sales growth

14-May-2020 By Hank Schultz

Energy drink manufacturer Celsius was able to quickly transition its marketing to online, streaming events which helped it to report a strong quarter, even as the face to face marketing it had relied on came to a hard stop.

Celsius continues to record fast earnings growth in energy drink category

13-Mar-2020 By Hank Schultz

Celsius continues its charge through the energy drink category by reporting 43% sales growth in its annual results released yesterday.

High dose caffeine boosts power in both elite, recreational athletes but shows differing effects on mood

10-Jan-2020 By Hank Schultz

A study using elite and high level recreational athletes has found that a high dose of caffeine boosted anaerobic performance in both groups and boosted mood states, but in the elite group only.

Product based on prickly pear extract takes aim at jet lag

10-Dec-2019 By Hank Schultz

An herbal product aimed at combating jet lag based on a prickly pear fruit extract has hit the US market.

OmniActive to debut sustained release natural caffeine ingredient

03-Oct-2019 By Hank Schultz

OmniActive Health Technologies will launch a new sustained release energy ingredient at the Supply Side West trade show, the company announced this week.

Editor's Spotlight

Commitment to efficacious dosages, proven effects drove brand's founder

02-Oct-2019 By Hank Schultz

The founder of the SFH—Stronger Faster Healthier—brand said his training in chemistry and pharmacology drove him to found a brand based efficacious dosages and proven effects.

Compound Solutions goes through self-affirmed GRAS process for energy ingredient Dynamine

08-Jul-2019 By Adi Menayang

Dynamine, a branded form of methylliberine distributed by California-based ingredient company Compound Solutions, has gone through the self-affirmed Generally Recognized as Safe (GRAS) process to validate its safety.

Study supports ‘virility stalwart’ maca root’s men’s health benefits

01-Apr-2019 By Adi Menayang

A recently published clinical trial involving 47 men linked maca supplementation to less fatigue, improved strength, and enhanced sexual functioning.

Editor's Spotlight

Nature's Way strategy and innovation chief shares how a legacy company is keeping up with the times

27-Mar-2019 By Adi Menayang

At the Natural Products Expo West show this year, we caught up with the chief strategy and innovation officer at legacy supplement brand Nature’s Way to talk about consumer trends, CBD, and the body of laws that regulate supplements.

Quercetin may improve triathlon performance and aid in recovery, study suggests

11-Jan-2019 By Adi Menayang

Amateur triathlon athletes experienced less muscular pain and cramps after taking a supplement containing quercetin, compared to the athletes who didn’t, according to new pilot study results.

Russian study supports MCT supplementation as source of energy for high intensity training

17-Dec-2018 By Adi Menayang

Researchers in Russia analyzed changes of fatty acid levels in the blood plasma of national team cross-country skiers. Results suggested possible role of MCT for exercise benefits, such as improved endurance.

Who shops for sports nutrition products at the c-store? Glanbia gives us a glimpse

08-Oct-2018 By Adi Menayang

Half of sports nutrition shoppers at c-stores buy products in the category as a source of energy, according to a market study conducted by the parent company of Optimum Nutrition, BSN, and other popular sports nutrition brands.

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

03-Jul-2014 By Maggie Hennessy

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition, weight management and even kids. 

Gatorade responds to July article on controversial scientific study

Gatorade and bananas: Comparing apples and pears?

23-Nov-2012 By Ben Bouckley

PepsiCo brand Gatorade tells BeverageDaily.com that a direct comparison between the drink and bananas should not be made, after a recent US study concluded that the fruit was as effective in promoting sports performance.

Conjuring with calories: Regulation and labeling changes

24-Nov-2008 By Sarah Hills

There was something magical about the recent news that the caloric value of both gum arabic and erythritol have been officially lowered, but whether it turns out to be a sleight of hand or a real change remains to be seen.