PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.
As caffeine content in energy drinks climbs to new heights, some countries and retailers are banning the products or imposing age restrictions. In the US and UK, there are no national regulations that ban the sale of highly-caffeinated energy drinks,...
Authors of a new review argue that daily caffeine safety thresholds set by regulatory bodies should be lowered, while an industry expert says painting “all energy drinks with such a broad brush is inaccurate and irresponsible.”
Label language must be considered in totality when asking if products are being inappropriately marketed to children, according to the Natural Products Association. NPA made this point in responding to a challenge from the watchdog group Truth in Advertising...
Biotech start-up, Resorcix, and Israeli beverage manufacturer, Gat Foods, have developed a natural botanical to eliminate Thermophilic Acidophilic Bacteria (TAB) that reduce product shelf-life and affect the flavour of ready-to-drink (RTD) beverages,...
Caffeine cut repeated sprint times in a cohort of healthy young individuals in a recent study. The trial added a positive result to this surprisingly equivocal body of research.
This is a lockdown success story about a mother and daughter from Brazil who moved to Sussex and wanted to create functional teas that not only did what they said on the tin but tasted good too.
A branded guayusa extract showed a trend toward better gameplay on the Fortnite video game in a controlled trial. But the study pointed to the difficulty in translating a product’s demonstrated biochemical effects into results in the complex format of...
What’s the typical profile of an energy drink consumer in the US, and how much are they drinking? Researchers from the Harvard T.H. Chan School of Public Health analyzed data from a national health survey to get some answers.
Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.
Ready-to-drink sports beverage brand Kill Cliff struck a deal with Walmart, which will stock Kill Cliff’s canned drink Recover in 1,900 Walmart stores in 46 states.
Celsius Holdings, a NASDAQ-traded energy drink company, announced new distribution deals for 2019 that include DICK’s Sporting Goods and more military stores worldwide.
Atlanta-based Synape announced that the start-up has raised $1 million in funding, with investors including beverage industry executives, medical professionals, convenience retail executives, and other private investors in the CPG space.
Competing against energy drink giants like Red Bull and Monster, relative newcomer Uptime is climbing up the list of top-selling energy drinks in convenience stores, and its founder says its success so far has a lot to do with the brand’s positioning...
Energy and sports drink companies have heavily invested in marketing towards the video gaming community, a space which the cognitive supplement space may benefit from, according to category experts.
Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according to new research from Mintel Group.
Children who drink sweetened energy drinks are 66% more likely to be at risk from hyperactivity and inattention symptoms, according to a study in the journal Academic Pediatrics.
Direct selling giant Amway is solidifying its position in the energy drink market with the acquisition of XS Energy brand. Details of the deal were not disclosed, but a co-founder of XS will join Amway’s management team.
Monster & Red Bull among brands attacked for 'declining to commit to restrict marketing to under 18s'
Energy drink consumption improves sports performance by 3%–7%, but also increases insomnia, nervousness and the level of stimulation after a competition, according a study.
Experts who have reviewed a report from the Institute of Medicine on a meeting on the safety of caffeine in foods and beverages have concluded that based on the information in the report, it’s unlikely that FDA will make sweeping changes to the way in...
PepsiCo is exploring the potential of natural energy drinks containing Chinese herbal extracts that can alleviate fatigue and enhance sports performance without a big dose of caffeine, a patent application indicates.
A Senate committee hearing on energy drinks marketing yesterday uncovered some skeletons in the advertising closets of three companies there as witnesses, suggesting some reexamination of practices is in order, one observer said.
A proposed ban on energy drinks in Chicago is riddled with factual and legal errors, according to an attorney active in the dietary supplements business.
Two US senators and a member of the House of Representatives have sent letters to 14 energy drink companies seeking information about their products. The letters ask the companies to respond to detailed questions about their products’ ingredients and...
The mother of a US teenager who died due to caffeine toxicity after consuming energy drinks is suing Monster Beverage Corporation, and one of her lawyers is calling on the FDA to regulate the beverages and ban sales to minors.
Energy drinks are “never appropriate” for children or adolescents and some contain substances that could be harmful, warns a new clinical report from the American Academy of Pediatrics.
New research has attempted to quantify the sensory profiles of functional ingredients in energy drinks, to aid the understanding of how such ingredients impact overall flavor.
GlaxoSmithKline is taking on the might of Pepsi’s Gatorade in the US sport beverages market by announcing its intention to launch Lucozade as part of a strategy to take the brand global.
A review of the energy market in an IFT journal has called for tighter regulation to protect consumers and the industry from irresponsible marketing and ever more extreme drinks.
B vitamins and green tea extract are driving new product development in energy drinks even more than an avoidance of ingredients with negative connotations such as high fructose corn syrup, according to market researcher Mintel.
Beverage makers are clamoring for market share in the nascent one-shot energy drinks market that is delivering uber-healthy premiums and attracting older consumers to the category, according to a US and UK-oriented report.
High premiums and broadening consumer interest is driving growth in one-shot energy drinks in North America, according to beverage market researcher, Zenith International.
Coffee and tea-based products are free from the caffeine labelling requirements of energy drinks. But is this in consumers’ best interests? Neil Merrett reports.
The saga of the Las Vegas energy drink formerly known as 'Cocaine'
is continuing, with the product undergoing a second name change in
the space of a month.
After unabashedly criticizing the US Food & Drug
Administration's (FDA's) threats to their product - Cocaine energy
drink - Redux Beverages has announced it will change the
product's name to Censored.
Move over caffeine. A new breed of energy drinks are referencing
illegal drugs in their marketing - but without actually containing
them - in a bid to capture the lucrative, party-going youth market.
Sports and energy drinks have stolen a march on foods to become the
powerhouse of the global market in performance products, according
to a new report from Leatherhead Food International.
Energy drinks will account for £1 of every £5 spent by Britons on
soft drinks this year, according to a new survey by Mintel that
reveals the phenomenal growth of this sector.
Russia's consumer protection agency has refused to extend the
production licences for a number of energy drink brands produced by
the Czech firm Pinelli on the grounds that they could be harmful to
consumers' health, reports...
Marketer and distributor of multi-vitamin and energy drinks, Hansen
Natural, continues to thrive, reporting record sales and profits
for the second quarter, thanks to new product launches.
