Creatine

Myprotein: Breaking stereotypes and empowering women in sports nutrition

20-Feb-2024 By Olivia Haslam

A significant number of women still do not perceive sports nutrition as essential for their fitness goals, a persisting misconception that The Hut Group (THG), owner of supplement brand Myprotein, is working to dispel.

Creatine co-supplementation could boost firefighter performance on the job

12-Jan-2024 By Asia Sherman

Working with the fire department in La Crosse, WI, a team of exercise and sports nutritionists put firefighters to the test during a three-week experiment that compared performance in a series of training exercises following protein and carbohydrate supplementation...

Is the supplement industry finally giving women something to buy?

28-Nov-2023 By Danielle Masterson

It’s no secret that the dietary supplement industry has missed out on major opportunities by ignoring female consumers. But are brands finally catching on? Who better to ask than Susan Kleiner, PhD, a true trailblazer and someone who has been advocating...

Trade associations mobilize to oppose restrictive Massachusetts bill on fitness, weight supplements

17-Nov-2023 By Stephen Daniells

Dietary supplement trade associations headed to Boston this week to provide testimony in opposition to bills that would restrict access to weight loss and sports nutrition dietary supplements for consumers under the age of eighteen.

First creatine for immune support receives research patent

19-Oct-2023 By Asia Sherman

CON-CRĒT by Vireo Systems now holds the patent for research supporting creatine’s ability to help the body fight off coronavirus and influenza A.

Creatine shows no effect on postmenopausal bone mineral density

17-Oct-2023 By Asia Sherman

Creatine supplementation combined with exercise did not improve bone mineral density in postmenopausal women but may increase lean muscle mass and reduce fracture risks, according to findings from a two-year study.

Small study hints creatine supplementation improves post-Covid-19 fatigue syndrome

25-Sep-2023 By Claudia Adrien

Taking dietary creatine supplements for at least six months may improve brain performance for those with long-term neurological disorders.

Special Edition: Sports & Active Nutrition

Hydration, pre-workouts & creatine the stars of the 2023 sports nutrition market

21-Sep-2023 By Stephen Daniells

After a challenging few years during the COVID-19 pandemic, the sports and active nutrition category is surging, with hydration, pre-workouts, and creatine crushing it with huge sales growth.

Heads up: Review supports creatine supplementation for brain health

08-Sep-2023 By Asia Sherman

Creatine supplementation can increase brain creatine content, which over time may help explain its promising effects on brain health and function, according to a recent review.

The Vitamin Shoppe 2023 Health & Wellness Trends: Focus on fitness and active lifestyles

11-Jul-2023 By Asia Sherman

Consumer purchasing behavior is evolving, shifting from categories like immunity protection and foundational health towards products that enhance fitness and active lifestyles, according to the latest Health & Wellness Trends Report from supplement...

NY Assembly passes bill targeting weight loss, muscle building supps

02-Jun-2023 By Stephen Daniells

Efforts to restrict the sale of some dietary supplements to minors in New York State took a step forward this week as the State’s Assembly passed AB 5610-D, a bill that limits access to some dietary supplements for weight loss or muscle building for people...

Bear Balanced continues growth in nascent creatine gummy category

18-May-2023 By Asia Sherman

Dylan Menter came up with the idea for his creatine gummy brand while building rockets at the SpaceX ranch in California. After three years of test-kitchen research and formulation, he launched Bear Balanced in early 2022 with the trademarked tagline...

SPINS: The opportunity for Active Nutrition is golden right now

07-Mar-2023 By Stephen Daniells

As the sports nutrition mainstreams to be more about active nutrition, the opportunity for the category is “golden right now”, says Scott Dicker, Director of Market Insights for SPINS.

Creatine supply remains tight, but new production capacity could ease situation

22-Sep-2022 By Hank Schultz

Tight supply has raised creatine prices, and new health applications for the ingredient have added upward pressure from the demand side as well. But that picture could change soon with new capacity coming onto the scene.

Creatine boosts jumping power for young basketball players

07-Sep-2022 By Hank Schultz

Creatine supplementation significantly increased the jumping performance of a cohort of young basketball players, a recent study reported. The researchers also claimed the intervention helped them score more points in games.

Creatine + beta-alanine may boost physical & cognitive performance in military personnel: Study

03-Aug-2022 By Stephen Daniells

One week of creatine supplementation at the end of a four week beta-alanine supplementation protocol may boost physical and cognitive performance compared to beta-alanine alone.

Researcher makes case for creatine as nootropic

20-Jul-2022 By Danielle Masterson

The International Society of Sports Nutrition (ISSN) featured a variety of presentations to promote the science and application of evidence-based sports nutrition and supplementation, including a non-so-well-known application of creatine.

NutraCast: How TikTok drives sales at the Vitamin Shoppe

06-May-2022 By Danielle Masterson

Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.

Creatine important for general health throughout life, expert says

02-Mar-2022 By Hank Schultz

Creatine, one of the foundational ingredients in the sports nutrition realm, has so many proven benefits that it should be thought of as more of a general health ingredient, attendees at the recent Sports & Active Nutrition Summit were told.

NIU’s predictions: The categories, ingredients, & industry issues to watch in 2022

05-Jan-2022 By By Stephen Daniells and Hank Schultz

The year is new, and a lot of people are getting out their crystal balls. NutraIngredients-USA is no exception, and here are our issues and topics to watch in the dietary supplements space in 2022.

Dr Rob Wildman to launch sports nutrition brand: ‘It’s my opus’

16-Sep-2021 By Stephen Daniells

After decades with some of the most respected brands in sports nutrition, Dr Rob Wildman has ventured out on his own and his new brand is an embodiment of his commitment to the field and his pursuit of quality. “I want to take the guesswork out of taking...

Roundup by experts puts to rest common creatine misconceptions

16-Feb-2021 By Hank Schultz

A new paper authored by experts in creatine supplementation seeks to dispel some long standing misconceptions about this legacy sports nutrition ingredient. Among the concerns addressed are water retention, kidney damage, baldness and others.

Creatine plus HMB may boost testosterone levels in elite male endurance athletes

05-Feb-2020 By Stephen Daniells

A combination of Creatine plus HMB may increase testosterone levels and boost aerobic power, compared to Creatine or HMB alone, suggest new data from Spain.

Jim Stoppani: Innovation in Sports Nutrition comes from novel synergies between ingredients

12-Nov-2019 By Stephen Daniells

Novel ingredients in the sports nutrition space come along once a decade, and the real innovation for the category comes from finding new combinations of tried and true ingredients to maximize effects, says Jim Stoppani, PhD, Founder of JYM Supplement...

Glanbia Nutritionals launches new heat-stable creatine for use in RTD beverages

02-Aug-2019 By Adi Menayang

Responding to increased consumer demand for ready-to-drink sports nutrition products, global ingredients giant Glanbia launches heat-stable creatine monohydrate called CreaBev.

Experts confirm safety and efficacy of creatine supplements

14-Jun-2017 By Stephen Daniells

Creatine supplementation is safe and has a number of health benefits in populations ranging from infants to the elderly, according to a new position paper from the International Society of Sports Nutrition (ISSN).

Water and acid stable encapsulation backed for creatine uptake

01-Feb-2017 By Emma Jane Cash

A new water stable micro-encapsulaton of creatine has enabled the ingredient to be used in a liquid shot for the first time, says Anabio Technologies.

In wake of media coverage of adolescent access to creatine, CRN urges retailers to be part of consumer education efforts

05-Jan-2017 By Adi Menayang

News outlets around the nation have picked up a study published in the most recent issue of the journal Pediatrics about how easy it is for teenagers under 18 to purchase creatine.

Serial killer’s creatine use no link to ‘roid rage’

28-May-2014 By Shane STARLING

The European sports nutrition sector has defended EU-backed creatine after a friend of Elliot Rodger, the Brit who killed six people at the weekend in California, said the 22-year-old was ‘hooked’ on the workout supplement.

Creatine’s ‘myriad of benefits’ out-muscle possible oxidative stress effects

31-Jan-2013 By Stephen DANIELLS

A new study reporting that creatine supplements may increase levels of oxidative stress in athletes, while also boosting muscle strength, is a ‘mere footnote in the annals of sports supplement research’, says a leading expert.

Creatine may beef up brain function: Study

13-Dec-2010 By Stephen Daniells

Supplements of creatine, most commonly associated with sports nutrition, may boost cognitive function in vegetarians, a group at risk of low creatine levels, says a new study.

Creatine 'exerts mild antioxidant activity'

27-Mar-2006 By Stephen Daniells

The amino acid creatine, a favourite of athletes around the world
to increase their muscle bulk, may also act as an antioxidant, says
new research.

Liquid creatine fails to go the distance

25-Sep-2003

Many of the liquid, effervescent and chewable forms of creatine on
the market may be ineffective and of poor quality, suggests recent
tests of a sample of the performance-enhancing products by
ConsumerLab.com.

Creatine to boost brainpower

13-Aug-2003

Taking supplements of creatine, a compound found in muscle tissue,
can significantly boost both working memory and general
intelligence, according to researchers in Australia.

Popular supplement fails clinical trial

25-Mar-2003

Taking supplements of creatine to slow the muscular disease
amyotrophic lateral sclerosis (ALS) may be a waste of time and
money, conclude the authors of a new clinical trial published this
week.

Creatine for rapid muscle recovery, new evidence

10-Dec-2001

Daily supplementation with creatine could accelerate the recovery
of leg muscle size and performance after being immobilised in a
cast for two weeks, report European researchers recently.