Consumer ingredient branding - first Solae product out
its healthy food ingredients under the brand Solae.
The American science group DuPont unveiled a program to position its healthy food ingredients under the brand Solae. The consumer ingredient brand is based on more than 30 years of sound science and expertise in soy protein by the DuPont Protein Technologies International (PTI) business. "There's a lot of information in the marketplace about soy protein. We want to differentiate ourselves with a brand consumers can trust and know that our soy ingredients are providing the health benefits they expect," said J. Erik Fyrwald, vice president and general manager, DuPont Nutrition and Health. The first product to carry the Solae mark is 8th Continent soymilk, which recently began hitting American dairy cases in the northeast, west coast and mid-Atlantic regions. 8th Continent soymilk is the first product from a joint venture between DuPont and General Mills, which began in August 2000. According to the company, a wide range of other products using the Solae brand is expected to follow, including meat, dairy, baked goods, cereals, healthy beverages and snack foods. According to DuPont, the global food ingredient market is estimated at about $20bn (Euro22.4bn), with annual growth of 3 to 5 per cent. The healthy ingredients segment, which represents between $2-3bn (Euro2.24-3.36bn), is growing at more than 15 per cent per year.
