Consumer Attitudes

H&B: Overcoming trust barriers in menopause supplements

02-Feb-2024 By Olivia Haslam

Retail giant Holland & Barrett says that lack of consumer trust is a key barrier in the women's health category and that continuous campaigning is needed to improve awareness and education about this ‘underserved community’.

‘The water is fine’: Plant protein moves into mainstream

12-Oct-2023 By Asia Sherman

Plant protein powder has transitioned from a niche market product for vegans and athletes to a broader base of wellness-minded consumers, according to a survey commissioned by mushroom mycelial fermentation company MycoTechnology.

Healthy Ageing Trends: Consumer preferences and the evolving landscape

24-Aug-2023 By Olivia Haslam

In a conversation with NutraIngredients, Mike Hughes, head of research and insight at FMCG Gurus, explains the changing landscape of consumer preferences for products that promote healthy ageing.

Vitafoods 2023 highlights: Sustainability

24-May-2023 By Olivia Haslam

Prioritising sustainability is a necessary step towards building a more resilient food system for future generations, and one which many companies at Vitafoods 2023 were keen to acknowledge.

AI texture preference predictions to enhance gummy and sports nutrition innovation

04-Jan-2023 By Nikki Hancocks

Gastrograph, the AI service for predictive food & beverage product development, has expanded its repertoire with a texture database offering beneficial insights for food, drink, and gummy developers.

HMT report reveals sports nutrition innovation opportunities

02-Nov-2022 By Nikki Hancocks

Brand positioning experts at HMT (Healthy Marketing Team) have revealed a new report detailing the secrets for successful innovation within sports nutrition.

Safety assurances, 'green' bona fides moving up list of consumers' concerns, survey finds

28-Feb-2022 By Danielle Masterson

The report highlights the demand for convenience, the return to a new brick-and-mortar shopping experience, and the importance of getting and staying healthy.

CHPA debuts consumer resource for understanding supplement labels

20-Jan-2022 By Hank Schultz

The Consumer Healthcare Products Association has made available an online informational tool for consumers that will help them decipher the Supplement Facts panels on product labels. It’s part of CHPA’s move to raise its profile in the dietary supplements...

Supplements now a health category of its own, according to analysis of searches on health websites

07-Dec-2021 By Hank Schultz

A recent survey by a native advertising firm shows that dietary supplements as a category has broken into the top health topic searches in 2021.

Part and parcel: How to create enticing health claims and packaging

22-Oct-2021 By Nikki Hancocks

Consumers are intrigued by new ingredients entering the functional foods space and are open to trying them but their trust in health claims can be greatly impacted by familiarity and packaging, according to new consumer insights from MMR.

2020 Consumer Types: The rise of the 'self-care aficionado'

21-Aug-2020 By Nikki Hancocks

Euromonitor International has reported its annual list of consumer types for 2020, revealing that a new preventative healthcare focused consumer type has emerged, labelled the 'self-care aficionado'.

How COVID-19 is shaping global consumer trends

03-Jun-2020 By Nikki Hancocks

COVID-19 has accelerated a number of 'mega' consumer trends and halted others, according to the strategic market insight provider Euromonitor International, providing insight into how consumers' shopping habits are being shaped in the short...

Euromonitor survey reveals the drivers of digital health

02-Jun-2020 By Nikki Hancocks

Increasing interest in digital health solutions is being driven by consumers' need for convenience, lack of faith in pharmaceuticals, and their desire for exercise that can be easily integrated into their lifestyles, according to a new survey by...

Consumer attitudes: The short and long term effects of an unprecedented pandemic

15-Apr-2020 By Nikki Hancocks

Analysts for the customer insights firm FMCG Gurus have predicted the short and long term impacts of COVID-19 on consumer attitudes and how food, drink and supplement brands can remain front of mind after customers’ purchasing decisions have been transformed...

Convenience is a leading motivator for dietary supplement use in North America, says Euromonitor

08-Jul-2019 By Adi Menayang

According to a survey of over 20,000 respondents conducted by market research firm Euromonitor International, North Americans are ‘heavily reliant on vitamins and supplements.’