Branding

Chr. Hansen and Novozymes unveil future merged company name: ‘Novonesis’

13-Dec-2023 By Olivia Haslam

Danish bioscience companies Novozymes and Chr. Hansen have disclosed the name of their upcoming merged entity.

The Vitamin Shoppe licenses DC superheroes for BodyTech brand

24-Oct-2022 By Asia Sherman

The Vitamin Shoppe has teamed up with Warner Brothers Consumer Products to launch a lineup of sports nutrition products inspired by superheroes and villains from the DC Universe.

NEWS IN BRIEF

DSRA acquires branding agency BrandHive

11-Jul-2019 By Adi Menayang

BrandHive, a Utah-based branding agency specializing in the nutritional ingredients space, has been acquired by Decision Sciences Research Associates, Inc. (DSRA).

Functional branding: Kerry talks up APAC immunity and digestive opportunities for BC30 and Wellmune

31-Aug-2018 By Cheryl Tay

Kerry believes that clear evidence of growing consumer demand for probiotics, immunity and protein products across APAC will stand the firm in good stead for regional sales success for its functional branded ingredients, not least the patented probiotic...