Data Sheet
Become Part of the Solution
In January, several NGOs, scientists and businesses officially came together to help fund important research projects in Antarctica. Organized under the Antarctic Wildlife Research Fund (AWR), these entities will actively raise money for research into krill, a small crustacean that has become a valuable source of omega-3s for humans. The ultimate goal of this research is to learn more about krill’s vital role in the Antarctic ecosystem. For brands, engaging with the AWR presents a unique opportunity to differentiate your product through an easy-to-use co-branding and marketing package.
