Ashwagandha

Combatting stress: Efficacy and safety of Rhodiola rosea and Ashwagandha reviewed

22-Feb-2024 By Nikki Hancocks

A review of preclinical studies and human trials concluded that Rhodiola rosea and Ashwagandha are both safe and effective in combating stress, but with differing mechanisms of action, their use in product formulation should be carefully considered based...

Ashwagandha may reduce cortisol levels in stressed individuals, review finds

11-Dec-2023 By Olivia Brown

A new systematic review observes a significant association between short-term Withania somnifera (WS) supplement intakes and reduced cortisol levels in individuals suffering from stress.

RCT supports Sabinsa’s Ashwagandha for stress management in healthy adults

29-Nov-2023 By Stephen Daniells

Supplementation with a standardized Ashwagandha root extract may reduce stress and anxiety in healthy individuals with mild to moderate stress-related symptoms, compared to placebo, says a new study from Sabinsa.

Verdure’s ashwagandha may offer anti-fatigue benefits: RCT

17-Oct-2023 By Stephen Daniells

Supplementation with a proprietary ashwagandha root extract may significantly reduce symptoms of fatigue, compared to the placebo group, for overweight or mildly obese men and women, says a new study.

Ashwagandha-Okra mix shows bowel health benefits in proof-of-concept clinical trial

21-Sep-2023 By Stephen Daniells

Supplementation with a proprietary blend of standardized ashwagandha and okra extracts may provide constipation-relief benefits and improve quality of life, says a new randomized, double-blind, placebo-controlled, proof-of-concept study.

Taiwan FDA to set consumption limits on ashwagandha and seven other botanicals

14-Aug-2023 By Tingmin Koe

Taiwan’s Food and Drug Administration will be setting consumption limits and usage warnings on ashwagandha and seven other botanicals that are used as food ingredients.

Kerry launches 2-in-1 ingredient blend for immunity & stress

07-Aug-2023 By Stephen Daniells

Wellmune Adapt combines Kerry’s Wellmune baker’s yeast beta 1,3/1,6 glucan immune ingredient and its Sensoril ashwagandha root and leaf extract.

June Launch Pad

27-Jun-2023 By Danielle Masterson

The first month of summer is jam-packed with launches, with a range of new offerings in sports nutrition, hydration and sleep support. As brands try to standout out in the crowd, we're noticing a lot interesting flavor profiles starting to emerge....

“Regulators floating along on hearsay and misinformation”: Experts defend ashwagandha amid safety concerns

30-May-2023 By Nikki Hancocks

The industry has vehemently rejected a regulatory assessment leading to the ban of ashwagandha in Denmark and defended the ingredient's safety, as an increasing number of member states show concerns.

Q&A: Mdrive on helping driven men slow down the aging process

01-May-2023 By Asia Sherman

Mdrive started with one man’s desire to stay healthy and active as he aged. This man is Gary Kehoe, long-time nutritional product formulator and one of the inventors behind Zicam, who in his thirties and forties started feeling like he was losing his...

How ashwagandha supplements may support female sexual health

20-Apr-2023

Female sexual dysfunction affects 41% of reproductive age women worldwide, making it a highly prevalent condition. As current options are lacking, it’s creating an increased demand for supplements to support sexual health and function.

STATE OF THE INDUSTRY SURVEY

State of the US Dietary Supplements sector in 2023

15-Mar-2023 By Stephen Daniells

Are supply chains still causing problems for businesses? What are the hottest ingredients and most sought-after product claims? And do people really think about FDA’s recent actions against ingredients like NAC and NMN?

Startup spotlight

Mushroom supplement startup helping consumers power up and chill out

06-Mar-2023 By Olivia Haslam

A mind-health supplement startup selling mushroom-powered coffee and a calming pre-sleep powder is expecting to make £5m in revenue within the first year.

Sleep supplement sales contract after two boom years

19-Jan-2023 By Stephen Daniells

After growth of 40% and 22% in 2020 and 2021, sales of sleep supplements contracted in 2022 with the numbers offset by inflation, but unit sales shrank even more, according to data from SPINS.

Ashwagandha root extract may improve sexual health in healthy women: RCT

19-Dec-2022 By Stephen Daniells

Supplementation with ashwagandha root extract may improve measures of sexual function and increase the number of ‘satisfying encounters’, says a new study.

SHARE YOUR INSIGHTS

We want to hear from you! NutraIngredients-USA survey assesses state of industry

07-Dec-2022 By Stephen Daniells

Are your supply chain challenges easing? Did you have to reformulate products because of ingredient shortages? Which ingredients will burn brightest in 2023? Will we see a renewed push for mandatory product listing for dietary supplements?

Nutrasource on Stress: “Multi-ingredient formulas are key”

01-Dec-2022 By Danielle Masterson

According to experts, January is the most depressing month of the year. As consumers stock up on formulas to stress-proof their lives, what should formulators be on the lookout for?

Ashwagandha and apple cider vinegar sales surge as consumer spending on herbal supplements continues: ABC report

18-Nov-2022 By Stephen Daniells

US sales of herbal dietary ingredients grew by almost 10% in 2021 as the category exceeded $12.3 billion, according to the 2021 Herb Market Report from the American Botanical Council.

Keeping up with Ashwagandha

11-Oct-2022 By Danielle Masterson

Is Kourtney Kardashian Barker’s new wellness brand signaling a turning point for the Ayurvedic herb?

Single ashwagandha dose may exert cognitive performance: Study

03-Oct-2022 By Stephen Daniells

One 400 mg dose of an ashwagandha extract may improve working memory and maintain reaction times, says a new study from scientists at Texas A&M University, the University of Wisconsin, and Increnovo LLC.

Ashwagandha shows wellness benefits in US college students

27-Sep-2022 By Asia Sherman

Supplementation with ashwagandha may improve the psychological well-being and support academic success of college students in the United States, according to recent research published in the Journal of Medicinal Food.

Supplement firm sees opportunity in stress epidemic

23-Aug-2022 By Hank Schultz

A supplement firm capitalizing on the ‘biohacking’ trend has released a new supplement it says addresses the epidemic of stress that followed in the wake of the pandemic.

Ashwagandha root extract may boost testosterone levels, sexual function in men

18-Aug-2022 By Stephen Daniells

Supplementation with the branded ashwagandha root extract KSM-66 may significantly increase testosterone levels and boost sexual function in men with lower sexual desire, says a new study.

Youtheory announces first new product launch following its acquisition by Jamieson

16-Aug-2022 By Hank Schultz

Youtheory, a supplement brand that made its name popularizing collagen, is expanding its reach with the launch of a new line of liquid dietary supplements.

Stress: What can you claim on a product label?

17-Mar-2022 By Danielle Masterson

According to the 2021 CRN Consumer Survey on Dietary Supplements, 16% of dietary supplement users said they turned to supplements for mental health support (e.g. anxiety, depression, stress management).

Rising research pace, secure supply broadens ashwagandha's playing field in stress management

17-Mar-2022 By Hank Schultz

Ashwagandha is cementing its place in the stress management sphere with booming sales and developing science, observers say. It’s one of a trio of adaptogenic herbs that have come to dominate the current marketplace, said an herbal expert.

Lodaat build science for ingredient portfolio with new studies

15-Feb-2022 By Stephen Daniells

From ashwagandha for sleep to Holy Basil for daytime functioning and concentration, ingredient supplier Lodaat has reported the publication of a number of studies for its ingredients.

Sustained release ashwagandha extract shows stress-reducing activity

20-Dec-2021 By Stephen Daniells

Ashwagandha root extract sustained-release capsules may boost memory and focus, while also improving sleep quality and lowering stress levels, says a new study.

Glanbia Nutritionals to use microencapsulation to boost ashwagandha efficacy

08-Dec-2021 By Nicola Gordon-Seymour

Glanbia Nutritionals has formalised a partnership with Ixoreal Biomed to optimise high concentration KSM-66 ashwagandha root extract and enhance functionality.

LifeVantage returns to Protandim roots to reinvigorate growth

22-Nov-2021 By Hank Schultz

Network marketing company LifeVantage is planning to refocus on a foundational product as part of a personalization strategy in an attempt to arrest a soft spot in revenues.

Ashwagandha root extract shows efficacy for menopausal symptoms

27-Oct-2021 By Stephen Daniells

Supplementation with the branded ashwagandha root extract KSM-66 may improve psychological, somato-vegetative and urogenital symptoms in perimenopausal women, as well as boosting quality of life, says a new study.

Shakeup in ashwagandha sector? India’s AYUSH caution against use of leaves in supplements

25-Oct-2021 By Tingmin Koe

India’s Ministry of AYUSH has released a statement that advised against the use of ashwagandha leaves in Ayurveda and products for therapeutic purposes.

Elderberry supplement sales skyrocketed to $320 million in 2020: ABC report

15-Sep-2021 By Stephen Daniells

Sales of herbal supplements in the US grew by a record-breaking 17.3% in 2020, with elderberry supplements surging to almost $320 million in the combined mainstream and natural channels.

Ashwagandha extract shows ‘potent immune-stimulatory properties’: Study

13-Sep-2021 By Stephen Daniells

Daily supplementation with a standardized root and leaf ashwagandha extract (Shoden) may improve immune health markers in healthy adults, says data from a randomized, placebo-controlled trial.

Must-have ingredients to include in your spring 2022 products

16-Aug-2021 By Danielle Masterson

Our everyday habits and behaviors have dramatically shifted in the past two years and they continue to do so—including our dietary supplements routine. So what trends will be left in 2021 and what will roll over into 2022?

Ashwagandha root extract may boost cardiorespiratory endurance and recovery: RCT

04-Jun-2021 By Stephen Daniells

Supplementation with the branded ashwagandha root extract KSM-66 may boost cardiorespiratory endurance and recovery in healthy athletic adults, while simultaneously help with stress management, says a new study.

Immunity, relaxation, energy and focus: Trending botanicals in food and beverage, from ashwagandha to ginseng

28-Apr-2021 By Elaine Watson

Once confined to dietary supplements and herbal teas, botanicals from ashwagandha to ginseng are springing up in a growing number of ready-to-drink beverages and snacks as brands seek to imbue their wares with functionality and an air of sophistication....