Ashwagandha: Ayurveda’s flagship herb goes mainstream

With 4,000 years of history of use, Ashwagandha (Withania somnifera) has long been the flagship herb of Ayurveda, but it is only in recent years that consumers in the West have become aware of the herb’s multiple benefits. From supporting a healthy response to stress, to boosting cognitive function, sleep, metabolic wellness, adrenal function, sports performance, and more, Ashwagandha is now being used in mainstream formulations across the US, from capsules and gummies to adaptogenic beverages.

So what’s already in the market and what’s coming next? What does the science really say about the myriad benefits? What does the supply chain look like as demand ramps up? And how is the industry supporting the continued cultivation and supply of the herb in the field? NutraIngredients-USA’s Ashwagandha webinar will seek answers to these questions and more, and provide key insights into what’s next for this hot herb.