Adaptogens

RCT supports Sabinsa’s Ashwagandha for stress management in healthy adults

29-Nov-2023 By Stephen Daniells

Supplementation with a standardized Ashwagandha root extract may reduce stress and anxiety in healthy individuals with mild to moderate stress-related symptoms, compared to placebo, says a new study from Sabinsa.

Verdure’s ashwagandha may offer anti-fatigue benefits: RCT

17-Oct-2023 By Stephen Daniells

Supplementation with a proprietary ashwagandha root extract may significantly reduce symptoms of fatigue, compared to the placebo group, for overweight or mildly obese men and women, says a new study.

Ashwagandha-Okra mix shows bowel health benefits in proof-of-concept clinical trial

21-Sep-2023 By Stephen Daniells

Supplementation with a proprietary blend of standardized ashwagandha and okra extracts may provide constipation-relief benefits and improve quality of life, says a new randomized, double-blind, placebo-controlled, proof-of-concept study.

Cognitive health nutrition: a niche market set to thrive in the mainstream

06-Sep-2023 By Nikki Hancocks

There's consumer demand and innovation avenues in abundance when it comes to food and drink for cognitive health but brands must educate on the more novel ingredients if these are to flourish beyond the niche audience, Mintel experts advise.

Odyssey Elixir partners with 7-Eleven and Wegmans to bring functional mushrooms “out of niche spaces”

24-Aug-2023 By Deniz Ataman

As adaptogens and mushrooms continue piquing the interest of health conscious and sober-curious consumers, the sparkling, functional mushroom beverage brand expanded its convenience and grocery retail presence so “more people are able to experience the...

Key lessons from the Opportunities in Delivery Formats webinar

04-May-2023 By Stephen Daniells

Consumer interest in novel experiential delivery forms is driving a lot of growth for dietary supplements, but context is an important regulatory consideration, experts noted during a recent NutraIngredients-USA webinar.

Q&A: Mdrive on helping driven men slow down the aging process

01-May-2023 By Asia Sherman

Mdrive started with one man’s desire to stay healthy and active as he aged. This man is Gary Kehoe, long-time nutritional product formulator and one of the inventors behind Zicam, who in his thirties and forties started feeling like he was losing his...

Sleep supplement sales contract after two boom years

19-Jan-2023 By Stephen Daniells

After growth of 40% and 22% in 2020 and 2021, sales of sleep supplements contracted in 2022 with the numbers offset by inflation, but unit sales shrank even more, according to data from SPINS.

Ashwagandha root extract may improve sexual health in healthy women: RCT

19-Dec-2022 By Stephen Daniells

Supplementation with ashwagandha root extract may improve measures of sexual function and increase the number of ‘satisfying encounters’, says a new study.

Biotech firm Conagen scales up high-purity salidroside production

03-Oct-2022 By Asia Sherman

Massachusetts-based Conagen has announced the commercial production of its 99% pure salidroside, harnessing the adaptogenic potential of the Rhodiola rosea plant through bioconversion.

Single ashwagandha dose may exert cognitive performance: Study

03-Oct-2022 By Stephen Daniells

One 400 mg dose of an ashwagandha extract may improve working memory and maintain reaction times, says a new study from scientists at Texas A&M University, the University of Wisconsin, and Increnovo LLC.

Ashwagandha shows wellness benefits in US college students

27-Sep-2022 By Asia Sherman

Supplementation with ashwagandha may improve the psychological well-being and support academic success of college students in the United States, according to recent research published in the Journal of Medicinal Food.

NutraCast: The mushroom filler hiding in plain sight

09-Sep-2022 By Danielle Masterson

Brendan Smith, CEO of Raw Botanics explains what to look for—and what to avoid—when purchasing mushroom supplements.

Supplement firm sees opportunity in stress epidemic

23-Aug-2022 By Hank Schultz

A supplement firm capitalizing on the ‘biohacking’ trend has released a new supplement it says addresses the epidemic of stress that followed in the wake of the pandemic.

Ashwagandha root extract may boost testosterone levels, sexual function in men

18-Aug-2022 By Stephen Daniells

Supplementation with the branded ashwagandha root extract KSM-66 may significantly increase testosterone levels and boost sexual function in men with lower sexual desire, says a new study.

Probiotic blends and adaptogens to boom as part of ‘body and mind’ industry predictions

09-Feb-2022 By Will Chu

“Body and mind” formulations which combine mood, focus-enhancing ingredients with extracts to support immunity and/or metabolism, will be a long-term trend for consumers over the next five years.

Sustained release ashwagandha extract shows stress-reducing activity

20-Dec-2021 By Stephen Daniells

Ashwagandha root extract sustained-release capsules may boost memory and focus, while also improving sleep quality and lowering stress levels, says a new study.

Editor's Spotlight: Startup Focus

CBD entrepreneur responds to mind health trend with new adaptogenic brand

20-Dec-2021 By Nikki Hancocks

The founder of a CBD e-commerce startup is launching his second brand of supplements, this time tapping into adaptogens for mind health.

Immunity, relaxation, energy and focus: Trending botanicals in food and beverage, from ashwagandha to ginseng

28-Apr-2021 By Elaine Watson

Once confined to dietary supplements and herbal teas, botanicals from ashwagandha to ginseng are springing up in a growing number of ready-to-drink beverages and snacks as brands seek to imbue their wares with functionality and an air of sophistication....

Ashwagandha finds itself in the right place at the right time

19-Aug-2020 By Hank Schultz

The pandemic crisis has boosted the sales of ashwagandha, but suppliers agree that even before this year’s unusual market conditions, interest in the adaptogenic herb had been on the rise.

Rhodiola there to support consumers' upcoming transitions

19-Aug-2020 By Hank Schultz

Rhodiola is one of the ingredients that stands to benefit from the need on the part of consumers to find new modes of living after the world finally comes out of the protracted pandemic, experts say.

Stress management supplements sales surge with sleep and adaptogen lines leading the way

18-Aug-2020 By Stephen Daniells

Sales of stress management supplements, which includes mood support and sleep products, have increased over 35% year-on-year, according to data provided by SPINS.

Herbalist & Alchemist CEO: ‘We’ve seen an upsurge in adaptogens and stress support products’

27-Apr-2020 By Stephen Daniells

It’s not just immune support products that are selling well for dietary supplement firms, with consumers also seeking our adaptogens and products to help manage the stress of living through a pandemic, says the CEO of Herbalist & Alchemist.

Adaptogenic combo cuts anxiety among cognitive impairment sufferers

13-Apr-2020 By Hank Schultz

A proprietary combination of two adaptogenic herbs has been shown to increase brain activity associated with a calming effect among subjects suffering mild cognitive impairment.

Panda-friendly Schisandra: Project provides blueprint for sourcing botanicals in ecosystems with endangered animals

06-Jul-2018 By Stephen Daniells

How palm oil supply affects endangered orangutans, or coffee production impacts migratory birds are relatively well-known for many consumers, but they may not be aware of “panda-friendly” Schisandra sphenanthera. This could be set to change.

Adaptogens are here to stay but marketing them effectively will require creativity and innovation, say experts

15-Dec-2017 By Stephen Daniells

Interest in adaptogens like Ashwagandha, Rhodiola, Maca, and Holy Basil is on the rise among food and beverage formulators, but what do they do, which brands are blazing an early trail, and who is buying the products?