Active Nutrition

Succeeding in active nutrition: Innovating around the blueprint

02-Feb-2024 By Olivia Brown

The active nutrition category has a stable blueprint of trends, but consumers have fast-evolving needs so brands must focus on evolving their communication strategies to hit the right note with the modern customer.

SANS 2024: Join Ghost, GNC, NutraBolt, Coca-Cola, MuscleTech, Glaxon and more in San Diego

25-Jan-2024 By Stephen Daniells

With just under three weeks to go, there’s still time to join the leading conference for the U.S. sports and active nutrition sector featuring a raft of the category’s leading brands and subject matter experts.

Challenging the vilification of ultra-processed foods

27-Sep-2023 By Olivia Haslam

The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.

Postmenopausal women work out too

21-Sep-2023 By Danielle Masterson

Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes—and ages too.

Special Edition: Sports & Active Nutrition

Hydration, pre-workouts & creatine the stars of the 2023 sports nutrition market

21-Sep-2023 By Stephen Daniells

After a challenging few years during the COVID-19 pandemic, the sports and active nutrition category is surging, with hydration, pre-workouts, and creatine crushing it with huge sales growth.

Vitafoods 2023 Highlights: The Active Consumer

16-May-2023 By Olivia Haslam

Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.

SPINS: The opportunity for Active Nutrition is golden right now

07-Mar-2023 By Stephen Daniells

As the sports nutrition mainstreams to be more about active nutrition, the opportunity for the category is “golden right now”, says Scott Dicker, Director of Market Insights for SPINS.

Hydration category gains popularity for active lifestyles and beyond

06-Mar-2023 By Danielle Masterson

As functional beverages continue to trend, hydration is one area GNC’s Ken Huntly said we should be watching.

Nature's Sunshine launches new active nutrition line, AIVIA

18-Feb-2022 By Jim Cornall

Nature's Sunshine Products, a natural health and wellness company of herbal and nutritional products, has launched AIVIA, a new line of nutrition products designed to support fitness and weight management goals.

See you in San Diego! Our plans to proceed with the Sports & Active Nutrition Summit

13-Jan-2022 By Stephen Daniells

NutraIngredients-USA remains committed to hosting its Sports & Active Nutrition Summit USA, February 14-16 in San Diego.

NutraCast: Rave Doctor CEO Scott Bartnick on shifting gears amid the pandemic

07-Aug-2020 By Danielle Masterson

Health-conscious ravers have caught on to a new breed of supplements, formulated specifically for the day after. However, the multibillion-dollar electronic dance music (EDM) festival industry was shuttered amid the coronavirus pandemic, with live event...

Active nutrition and immunity: Experts discuss key ingredients, personalization, the microbiome, and more

22-Jun-2020 By Stephen Daniells

From probiotics to omega-3s, and from personalization to the ‘paradoxical’ effects of exercise on the immune system, a diverse panel of experts explored the intersection of exercise, immunity and nutrition during a recent webinar.